Social Strategy Manager at Arewatees Limited

Job Location: Barnawa, | Gross Salary: ₦100,000.00

Arewatees Limited is searching for a talented social strategy manager to represent our company by building a social media presence for our brands. The social strategy manager will be required to run advertising campaigns and drive engagement by creating high-quality original content. You should also engage influencers, manage our community by responding to comments, and oversee our customer service across all platforms. To be successful as a social strategy manager, you should possess a wealth of pertinent marketing experience. Ultimately, a top-notch social strategy manager should back their expertise by creating and sharing all relevant technical documents.

Job Responsibilities:

• Provide guidance and advice to increase visibility, awareness, understanding and support for Arewatees’ brand (vision, objectives, activities, and programs)
• Develop, implement, and maintain a cohesive media strategy, policies, guidelines, tools, and procedures
• Prepare, lead, and manage marketing projects, including planning, budget, and status reporting
• Responsible for website management and continuous improvement
• Manage the day-to-day handling of company social media channels, adapting content to suit different channels
• Manage, create, and publish effective content, by liaising with Founder, product designers and sales team
• Lead and collaborate with product development team to develop, launch, and manage new competitions and campaigns that promote new product launches, the company and brand
• Monitor, track, analyse and prepare weekly and monthly reports on SEO, social media analytics and ROI, and perform forecasting for marketing to achieve sales objectives
• Manage and facilitate social media communities by responding to social media posts, messages, developing discussions and enquiries (consult with team members for appropriate actions)
• Undertake audience research (behaviour, demographics, buying patterns etc.)
• Communicate with industry professionals via social media to create a strong network
• Stay up to date with new digital technologies and social media best practices
• Select and build key relationships with influencers who align with company values across the social media platforms
• Identify and analyse competitor activity
• Educate team members on the use of social media and promote its use within the company (in-house roles)

Job Requirements:

• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Familiarity with website design, management and publishing
• Knowledge and understanding of algorithms and search engine optimisation
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues and clients
• Excellent team working, collaboration and networking skills
• An ability to identify target audience preferences and build content to meet them
• Organisational skills, with the capacity to prioritise and work across multiple projects
• The ability to work well under pressure to meet deadlines
• Skills in data analysis and interpreting statistics
• First Degree (BSc/HND) in marketing, advertising, business management, journalism, media and communications, public relations, Information and communication technology, or another related field.
• Minimum of 3 years cognate work experience.

Preferred:

• Female for gender balance
• Not more than 35 years of age