Social Media Specialist at PressOne Africa

• In this dynamic role, you'll be the voice of PressOne Africa on social media.
• Your mission is to build an active and engaged community of entrepreneurs, founders, and small business owners on Facebook and LinkedIn.
• We're seeking a social media enthusiast with a passion for fostering conversations and connecting with our target audience.

To Carry Out Your Role

• Develop and execute a social media strategy to boost engagement and community growth.
• Create captivating content (text, images, short videos) that resonates with business owners and sparks discussion.
• Actively engage with followers, respond to comments, and foster a sense of community around our brand.
• Track and analyze social media metrics, using insights to refine your approach and demonstrate the impact of your efforts.
• Collaborate with the Content team to repurpose website content (blog posts, etc.) for social media.

The Ideal Candidate

• Passionate about social media and building online communities (minimum 3 year of experience in social media management or related role).
• Excellent writer with the ability to craft compelling social copy for different platforms.
• Strong understanding of Facebook and LinkedIn, both their algorithms and how to spark conversation with a professional audience.
• Data-driven mindset – you love analysing metrics to drive strategy.
• A creative thinker who can come up with out-of-the-box ideas to increase engagement.

Your Key Responsibilities

• Content Creation: Develop a social content calendar including a mix of original posts, curated content, and engagement-focused prompts.
• Community Management: Actively engage with followers, responding to questions and comments in a timely manner.
• Social Listening: Monitor social conversations about PressOne Africa, entrepreneurship, and related topics.
• Analytics & Reporting: Track key social media metrics (reach, engagement, clicks, etc.), providing regular reports with insights.
• Trend Spotting: Stay up-to-date on relevant social media trends and adjust strategies as needed.

Requirements

What You Should Have

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• 3+ years of proven experience managing social media for businesses (ideally in the B2B or tech space).
• Strong understanding of social media analytics and reporting tools.
• Familiarity with basic design tools (e.g., Canva) is a plus.
• Excellent communication and interpersonal skills.