Social Media Producer at Daily Trust

Reports to: Online Editor

Summary

• The Social Media producer handles the social media and audience engagement of both Daily Trust contents across different platforms, reporting directly to the team lead and the Online editor.
• He/She distributes content and engages our readers on Facebook, YouTube, Twitter, Instagram, LinkedIn and newer platforms.
• The ideal candidate should have some level of video editing skills and the ability to produce appealing visual content for different social media platforms.

Job Roles

• Work closely with online editors to share stories on social media platforms
• Uploads stories from the CMS.
• Identify, plan and execute data-driven, creative, measurable social media and community engagement activities.
• Create copies for paid and organic social media, banner ads, publicity materials, and e-newsletters to build an audience and drive engagement.
• Implement the membership engagement programmes for retention of current members and acquisition of new subscribers.

Competencies

• Thorough understanding of social media journalism and the ability to create visually appealing content, including lives and other engaging formats.
• Ability to work well as part of a diverse team – with editors, producers and other journalists.
• Thorough knowledge of the Nigerian media landscape and its challenges and prospects.
• Thorough knowledge of, and interest in, local, regional, and national as well as, where appropriate, international news and current affairs.
• The ability to work without supervision and under pressure, and deliver against tight deadlines.
• At least three-year experience in a newsroom setting.