Social Media Officer at Tribest Coporate Support Ltd

Overview

• The Social Media Officer is responsible for developing, executing, and managing the company’s presence across various social media platforms.
• This role is a key driver of brand awareness, audience engagement, customer service, and the generation of traffic/leads, ensuring the company's voice and visual identity are consistent, engaging, and aligned with overall business goals.

Key Responsibilities

• Content Strategy and Execution:
  • Content Calendar: Develop, manage, and maintain a daily and weekly content calendar across all platforms (e.g., Instagram, Twitter/X, LinkedIn, Facebook, TikTok).
  • Creation: Produce compelling and original content, including written posts, graphic design concepts, short videos, stories, and live broadcasts, tailored for each platform.
  • Brand Voice: Ensure all social media communication maintains a consistent and professional brand voice, tone, and visual identity.
  • Campaign Management: Plan and execute social media campaigns to promote new products, services, events, or brand initiatives, coordinating with the Marketing team.
• Community Engagement and Moderation:
  • Daily Monitoring: Monitor all social media channels, listen for brand mentions, and track relevant industry conversations.
  • Interaction: Respond promptly, professionally, and creatively to comments, messages, and mentions to foster a positive community and manage reputation.
  • Customer Service: Triage customer service inquiries received via social media and efficiently escalate them to the appropriate internal departments for resolution.
  • Crisis Management: Monitor for potential crises or negative feedback and implement approved social media response strategies to mitigate reputational damage.
• Analytics, Reporting, and Optimization:
  • Performance Tracking: Utilize social media analytics tools (e.g., Facebook Insights, Google Analytics) to track key performance indicators (KPIs) such such as reach, engagement rate, click-through rate (CTR), and conversion rates.
  • Reporting: Prepare and present comprehensive weekly and monthly performance reports to management, providing insights and actionable recommendations for improvement.
  • A/B Testing: Conduct A/B testing on content formats, posting times, and calls-to-action to continuously optimize performance.
  • Benchmarking: Monitor and report on competitor social media activity to identify best practices and market opportunities.
• Trend Awareness and Technology:
  • Platform Expertise: Stay current with the latest social media trends, platform updates (e.g., new features on Instagram Reels, TikTok best practices), and algorithm changes.
  • Tool Utilization: Efficiently use graphic design tools (e.g., Canva, Adobe Creative Suite), video editing software, and scheduling/management platforms (e.g., Buffer, Hootsuite).

Required Qualifications & Requirements

• Education: Bachelor’s Degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• Experience: Minimum of 2 - 3 years of proven experience managing corporate or commercial social media accounts (not personal accounts).
• Technical Skills: High proficiency in major social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter/X).
• Creative Aptitude: Demonstrated ability to create compelling visual content and write engaging copy under tight deadlines.
• Analytical Skills: Strong ability to interpret data, generate insights from social media metrics, and use that information to drive strategy.
• Communication: Excellent written and verbal communication skills, with a professional and friendly demeanor for community engagement.