Social Media Officer at The People Impact Company

Job Description

The objective of the Social Media Manager is to represent the restaurant by building a social media presence for our brands andalso responsible for planning, implementing, managing and monitoring the restaurant  Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. He/she is required to run advertising campaigns and drive engagement by creating high-quality original content, engage influencers, manage our posts and community by responding to comments, and oversees our customer service across all platforms.

Job Functions 

• Design and implement social media strategy to align with business goals
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Running company social media advertising campaigns.
• Define most important social media KPIs
• Build a social media presence by maintaining a solid online presence.
• Monitor the company's brand on social media.
• Build brand awareness by engaging relevant influencers.
• Manage our online communities to ensure respectful and appropriate engagement.
• Respond to comments on each of our social accounts.
• Oversees customer service provided via social media.
• Analyze data to determine whether social media campaigns have achieved their objectives.
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Researches and monitors activity of company competitors
• Drive Sales & marketing initiatives to increase Restaurant revenue

Competencies and Qualifications

• Experience working with and developing a marketing plan and channels.
• Ability to develop and deliver the right voice for each social media platform.
• Proven ability to build social media communities.
• Understanding of graphic design principles.
• Experience as a Brand Manager on social media.
• Ability to measure the success of campaigns.
• Proven work experience as a Social media manager
• Hands on experience in content management
• Critical thinker and problem-solving skills
• Team player
• Excellent Analytical, Multitasking and Copywriting skills
• Excellent Time Management and Communication skills
• BSc degree in Marketing or relevant field
• Good understanding of social media KPIs