Social Media Marketing / Content Specialist (Female) at Precise Lighting

Job Overview

• A Social Media Specialist is required to manage an organization’s online presence by developing a strategy, producing good content, analyzing usage data, facilitating customer service and managing projects and campaigns.

Job Description

• Creating content, including text posts, videos and images for use on social media
• Promoting products, services and content over social media, in a way that is consistent with an organization’s brand and social media strategy
• Scheduling social media posts using applications such as Hootsuite and Tweet Deck
• Interacting with customers and dealing with customers’ inquiries
• Developing new social media strategies and campaigns
• Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising
• Keeping track of data and analyzing the performance of social media campaigns
• Collaborating with colleagues from across Digital related departments such as; content writers, graphic designers, web developers, videographers etc. to ensure branding is consistent
• Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
• Produce well-researched content for publication online and in print
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Communicate and cooperate with a writing team, including content/digital manager, editors, and web publishers
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

Requirements

• Bachelor's Degree in Mass Communication, Marketing or other related fields
• 3 - 5 years of demonstrable experience as a social media manager
• Excellent knowledge of social media platforms
• Solid knowledge of SEO, keyword research and Google Analytics
• Experience designing and creating visual content
• Experience using publishing tools such as Hootsuite.
• Advanced knowledge of content creation tools like; Canva, Adobe, After Effects, Photoshop and other video editing tools.
• Adaptable attitude, innovative and open to learning new tips and tricks in the industry.
• Intermediate knowledge of Microsoft Office Suite
• Strong Verbal and Written Communication skills.
• Must reside within Lekki/Ajah axis
• Applicants must follow all our social handles " @precise lighting" to get acquainted with the organization!