Social Media Manager at Total Child School

We are seeking a results-driven and creative Customer Experience Representative/Social Media Manager to drive brand visibility, lead generation, and enrolment conversion across our school network. This role blends digital marketing, customer engagement, and sales conversion to support student recruitment and school growth.

Key Responsibilities:

• Develop and execute social media strategies to drive enquiries and student enrolment
• Generate and nurture leads through digital platforms, campaigns, and content
• Engage prospective families via social media, email, and other digital channels
• Support enrolment conversion through timely follow-ups and targeted messaging
• Monitor and optimise performance metrics (engagement, leads, conversions)
• Collaborate with admissions and marketing teams to align campaigns with enrolment goals
• Manage CRM tools (e.g., HubSpot, Sales Cloud) to track leads and conversion pipelines
• Analyse trends, provide insights, and recommend strategies to improve campaign performance
• Create compelling content that reflects the school’s brand and value proposition

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field
• Proven experience in social media management, digital marketing, or lead generation
• Strong understanding of content strategy, analytics, and conversion tracking
• Experience using CRM tools (e.g., HubSpot, Salesforce) is an advantage
• Excellent communication, creativity, and customer engagement skills
• Results-oriented with a strong focus on meeting targets

If you are passionate about using digital platforms to drive growth and engagement, we would love to hear from you.