Social Media Manager at the Stellar Workforce Solutions

The Social Media Manager is responsible for developing and executing the brand’s social media strategy across all platforms to increase online presence, engage target audiences, and drive business growth. This role involves content creation, analytics tracking, community management, and staying up to date with digital trends.

Key Responsibilities:

• Develop, implement, and manage the company’s social media strategy.
• Create and curate engaging content for platforms such as Instagram, Facebook, Twitter/X, LinkedIn, TikTok, and YouTube.
• Plan and execute social media campaigns to support marketing initiatives, product launches, or events.
• Monitor and respond to comments, messages, and reviews in a timely and professional manner.
• Track KPIs such as reach, engagement, follower growth, and conversions, and prepare performance reports.
• Stay current with social media trends, platform updates, and industry best practices.
• Collaborate with graphic designers, content writers, and other departments to align messaging and brand tone.
• Manage social media advertising (paid ads), including targeting, budgeting, and performance optimization.
• Oversee influencer collaborations and user-generated content initiatives.

Requirements and Skills:

• Proven experience as a Social Media Manager or similar role.
• Strong understanding of social media platforms, tools, and analytics.
• Excellent written and verbal communication skills.
• Creative mindset with a good eye for design and visual storytelling.
• Familiarity with tools like Canva, Adobe Suite, Hootsuite, Buffer, or Meta Business Suite.
• Strong analytical skills and ability to interpret social media insights.
• Ability to multitask, work independently, and manage deadlines in a fast-paced environment.

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2–4 years of hands-on social media experience (in-house or agency).
• Experience running paid social media campaigns is an advantage.
• Portfolio of previous work or social media accounts managed is preferred.