Social Media Manager at Optimist Group

Job Description

• Optimist Media Group is in search of creative and driven individuals to join our team as Social Media Managers.
• This role offers an exciting opportunity to shape our online presence, engage our audience, and craft compelling narratives across various social platforms.
• Whether you're a digital trendsetter or a data-driven strategist, we welcome candidates who possess a passion for storytelling and a knack for fostering meaningful online connections.

Responsibilities

•  Develop and implement a comprehensive social media strategy aligned with the organization's goals and brand identity.
•  Create, curate, and schedule engaging content across social platforms, including text, image, and video posts.
•  Monitor social media channels for trends, conversations, and opportunities to engage with the audience.
•  Respond to comments, messages, and inquiries in a timely and authentic manner.
•  Foster community growth and engagement by interacting with followers and influencers.
•  Collaborate with the marketing team to integrate social media efforts with overall marketing campaigns.
•  Analyze and report on social media metrics, using insights to refine strategies and improve performance.
•  Stay current with social media trends, algorithms, and best practices to ensure optimal reach and impact.
•  Manage social media advertising campaigns, including targeting, budgeting, and performance tracking.
•  Implement crisis management procedures when necessary to address negative feedback or situations.

Education + Experience

•  Bachelor's degree in Marketing, Communications, Business, or a related field. Relevant certifications are a plus.
•  Proven experience as a Social Media Manager or in a similar role, with a portfolio showcasing successful campaigns.
•  Proficiency in using social media management tools and analytics platforms.
•  Strong writing skills with the ability to create engaging and compelling content.
•  Familiarity with various social media platforms and their respective best practices.
•  Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
•  Creative thinking and a keen eye for visual aesthetics.
•  Excellent organizational skills to manage multiple campaigns and platforms effectively.
•  Strong interpersonal skills and the ability to work collaboratively with cross-functional teams.