Social Media Manager (Football-Driven) at Avario Digitals

Job Summary

• We are looking for a highly creative, football-obsessed Social Media Manager to lead content creation, publishing, engagement, and community growth across our sport-focused platforms.
• The ideal candidate must live and breathe football, understand global and local leagues (NPFL, EPL, La Liga, UEFA, CAF, Transfers, Stats), and be able to convert football moments into engaging digital content in real time.
• You will manage content calendars, live updates, match-day coverage, reels, graphics, and fan-led conversations across Instagram, Facebook, TikTok, Twitter (X), WhatsApp Channels, and YouTube.

Key Responsibilities
Content Creation & Storytelling:

• Create high-quality football content (reels, graphics, captions, short videos, match previews/reviews).
• Plan and execute daily/weekly content calendars based on football fixtures, trending topics, and news cycles.
• Convert live football moments into immediate social posts (clips, memes, score updates).
• Write emotionally engaging, fan-centric captions tailored to each platform.

Live Updates & Match-Day Coverage:

• Provide real-time coverage for key matches across NPFL, CAF tournaments, EPL, UCL, and other global leagues.
• Share live commentary, match stats, halftime/full-time graphics, reaction posts, and breaking news.

Engagement & Community Management:

• Respond to comments, DMs, fan questions, and trending conversations.
• Build a football-loving community that interacts daily with content.
• Grow organic engagement by tapping into viral football culture.

Strategy & Growth:

• Work with internal teams to refine brand voice (credible + fan emotion).
• Conduct weekly performance reviews using analytics tools.
• Suggest content ideas, trends, collaborations, and fan-driven campaigns.

Creative Collaboration:

• Work with designers, video editors, and writers to produce top-tier content.
• Coordinate scripts for football-related shows, reaction videos, or fan-opinion segments.

Analytics & Reporting:

• Track KPIs: reach, impressions, watch time, audience growth, engagement rate.
• Prepare weekly/monthly reports and advise on optimization.

Trend Monitoring:

• Stay up-to-date with football news, transfer stories, match highlights, memes, and social media trends.
• Update team on viral moments and opportunities to jump on trends.

Requirements

• Degree in Mass Communication, Marketing, Journalism, or related field (optional but preferred).
• 2+ years in social media management (football niche strongly preferred).
• Portfolio or links to past football content is required.
• Availability on weekends and match days is a MUST.
  Technical Skills:
• Proven experience managing a football or sports media page.
• Strong knowledge of NPFL, EPL, La Liga, UCL, AFCON, UEFA competitions, and major teams/players.

Soft Skills:

• Must be EXTREMELY passionate about football.
• Ability to work under pressure, especially on match days.
• Strong communication and teamwork skills.
• Ability to meet deadlines and deliver consistent daily output.
• Creative thinker with a sense of humor (memes, reactions, banter).
• Must be proactive and able to work without supervision.
• Ability to create or edit short videos (CapCut, Premiere, InShot).
• Ability to work with designers or design basic graphics (Canva).
• Excellent writing and captioning skills for football storytelling.

What We Offer

• Competitive salary
• Performance bonuses
• Growth path into Head of Social / Sports Content Lead
• Work with a fast-growing sports brand
• Opportunity to build a football-driven fan community
• Creative freedom and global exposure