Social Media Manager at Doheney Services Ltd

Role Summary

• This is a hybrid role designed for a self-starter who can work independently from home while coming into our Gbagada studio once a week to capture high-quality content and sync with the team.
• The Social Media Manager is responsible for building our online presence, engaging our community, and creating all brand content.
• You will manage the entire lifecycle of a post from ideation and filming to caption writing and community management.
• Your goal is to grow our following, increase engagement, and drive inquiries through creative digital execution.

Key Responsibilities
Content Creation & Aesthetic Management:

• Visit the Gbagada studio once a week to film high-quality video (Reels/TikToks) and take photos of new products, the production process, and behind-the-scenes moments.
• Edit all video and photo content using mobile tools (CapCut, Canva, Lightroom, etc.) to maintain a premium, cohesive brand aesthetic.
• Design graphics for promotions, holiday specials, and announcements.

Platform Management & Strategy:

• Manage daily postings and story updates across Instagram, TikTok, Facebook, and Twitter/X.
• Develop a monthly content calendar that balances product showcases, educational content, and trending dessert topics.
• Stay ahead of social media trends and platform algorithm changes to keep our brand relevant.

Community Engagement:

• Respond to all comments and direct messages (DMs) with the brand’s unique voice and personality.
• Engage with followers and relevant accounts to build a loyal community around the brand.
• Direct sales inquiries from social media to the appropriate ordering channel.

Performance Tracking:

• Monitor and report on weekly growth, engagement rates, and top-performing content.
• Use data insights to refine the content strategy and improve reach.

Key Performance Indicators (KPIs)

• Growth in follower count across primary platforms (Instagram/TikTok).
• Average engagement rate per post.
• Volume of inbound inquiries/leads generated via social media.
• Consistency in posting schedule (Stories and Feed).

Requirements

• Experience: 2+ years of experience managing social media for a lifestyle, food, or premium brand.
• Technical Skills: Proficiency in mobile video editing (CapCut/InShot) and graphic design (Canva).
• Equipment: Must have a smartphone with a high-quality camera for content capture.
• Creative Eye: A strong portfolio or page showing an ability to create aesthetically pleasing, high-end food content.
• Self-Discipline: Since this is 80% remote, you must be highly organised and capable of meeting deadlines without physical supervision.