Social Media Manager / Digital Marketing Specialist at Code Lab IT & Engineering Services

Role Overview

• Codelabprojects Nigeria Limited is seeking an experienced, strategic, and results-driven Social Media Manager / Digital Marketing Specialist to lead the company's social media presence, digital marketing activities, lead generation, customer acquisition, and online sales initiatives.
• The successful candidate will be responsible for developing and executing digital marketing strategies that increase brand visibility, generate qualified leads, drive customer engagement, and contribute directly to revenue growth. This is not a purely content-creation role; the ideal candidate must understand how to convert digital visibility and audience engagement into measurable business opportunities and sales.
• The candidate should have a proven track record in lead generation, digital sales, social media marketing, cold calling, customer acquisition, and campaign performance, preferably gained within a fast-paced technology, SaaS, digital services, BPO, or similar business environment.

Key Responsibilities
Social Media Management & Digital Marketing:

• Develop and execute comprehensive social media and digital marketing strategies aligned with the company's business and revenue objectives.
• Manage and grow the assigned social media platforms, ensuring consistent, professional, and engaging brand communication.
• Develop and coordinate high-quality content across social media, websites, email, and other digital channels.
• Create and manage digital marketing campaigns designed to increase brand awareness, engagement, lead generation, and customer acquisition.
• Monitor social media trends, audience behaviour, competitors, and emerging digital marketing opportunities.
• Develop and implement content calendars and ensure timely execution of campaigns and promotional activities.
• Collaborate with graphic designers, content creators, sales teams, and other departments to produce effective marketing materials.
• Maintain consistent brand positioning, messaging, tone, and visual identity across all digital platforms.
• Explore and implement new digital channels, tools, and strategies that can improve the company's online visibility and market reach.

Lead Generation & Sales Growth:

• Develop and implement strategies for generating qualified leads through social media, digital campaigns, email marketing, online platforms, and other channels.
• Identify potential customers and proactively develop opportunities for customer acquisition.
• Convert social media engagement, website traffic, campaign responses, and online enquiries into qualified business leads.
• Work closely with the sales and business development teams to nurture leads and improve conversion rates.
• Conduct outbound cold calls to prospective customers when required as part of lead generation and sales activities.
• Follow up with prospects through calls, email, social media, WhatsApp, and other approved communication channels.
• Present the company's products and services professionally while identifying customer needs and recommending appropriate solutions.
• Maintain accurate records of leads, prospects, follow-ups, conversions, and customer interactions using the company's CRM or ticketing systems.
• Develop creative and practical ideas for increasing sales, customer acquisition, and revenue through digital channels.
• Monitor lead-to-customer conversion and identify opportunities to improve the overall sales funnel.

Digital Campaigns, Analytics & Performance:

• Plan, execute, and monitor paid and organic digital marketing campaigns across relevant platforms.
• Track campaign performance, lead generation, conversion rates, engagement, website traffic, and other relevant KPIs.
• Analyse marketing data and provide actionable recommendations to improve campaign performance and return on investment.
• Use relevant digital marketing and analytics tools to monitor performance and audience behaviour.
• Conduct competitor and market research to identify new opportunities for growth.
• Prepare regular digital marketing and lead-generation reports for Management.
• Test different content, messaging, campaigns, and customer acquisition approaches to determine what generates the best results.
• Continuously optimize marketing strategies based on data, customer feedback, and business performance.

Customer Engagement & Brand Growth:

• Respond professionally and promptly to customer and prospect enquiries across digital platforms.
• Build and maintain strong relationships with prospects, customers, online communities, and strategic audiences.
• Monitor comments, messages, reviews, mentions, and other customer interactions across digital platforms.
• Identify customer concerns, feedback, and market trends and communicate relevant insights to Management.
• Support the development of campaigns that improve customer retention, referrals, repeat business, and brand loyalty.
• Represent the company's brand professionally across all customer-facing digital channels.

Qualifications & Requirements

• Bachelor's Degree or Master's Degree in Marketing, Business Administration, Mass Communication, Digital Marketing, Communications, Information Technology, or a related field.
• Minimum of 5 years proven professional experience in social media management, digital marketing, sales, business development, customer acquisition, or a closely related role.
• Proven experience generating qualified leads and converting leads into sales.
• Demonstrable experience developing and executing digital marketing strategies with measurable business results.
• Proven experience managing professional social media accounts for a company, preferably within a technology, SaaS, digital services, BPO, or fast-paced business environment.
• Practical experience with cold calling, outbound sales, lead qualification, prospect follow-up, and customer acquisition.
• Strong understanding of digital marketing channels including social media, email marketing, search marketing, content marketing, paid advertising, and online lead generation.
• Strong knowledge of social media platforms including Facebook, Instagram, LinkedIn, X, TikTok, and other relevant platforms.
• Experience using analytics, advertising, CRM, social media management, and digital marketing tools.
• Strong understanding of sales funnels, customer journeys, lead nurturing, conversion optimization, and digital customer acquisition.
• Ability to analyse campaign performance, interpret marketing data, and make data-driven decisions.
• Strong copywriting and content development skills.
• Excellent spoken and written English with strong articulation and minimal grammatical errors.
• Strong communication, persuasion, negotiation, and interpersonal skills.
• High level of commercial awareness and ability to connect marketing activities to revenue.
• Strong analytical and problem-solving abilities.
• Ability to work independently, manage multiple campaigns, and meet deadlines in a fast-paced environment.
• Experience working in a technology-driven or fast-paced organization is strongly preferred.
• Candidates with experience selling software, SaaS, websites, digital marketing services, technology solutions, or other B2B services will have an added advantage.

Key Competencies:

• Social Media Management.
• Digital Marketing Strategy.
• Lead Generation.
• Sales & Customer Acquisition.
• Cold Calling & Telemarketing.
• Lead Nurturing & Conversion.
• Content Strategy & Copywriting.
• Digital Campaign Management.
• Social Media Advertising.
• Marketing Analytics & Reporting.
• Customer Relationship Management.
• Communication & Persuasion.
• Commercial Awareness.
• Creativity & Innovation.
• Analytical & Problem-Solving Skills.
• Target & Performance Driven.

Performance Expectations:
The successful candidate will be expected to demonstrate measurable contribution to:

• Growth in qualified leads.
• Increased customer acquisition.
• Improved social media reach and engagement.
• Increased conversion of digital leads into paying customers.
• Growth in website and digital traffic.
• Improved campaign performance and marketing ROI.
• Increased brand visibility and market presence.
• Achievement of agreed sales and lead-generation targets.

Benefits

• Opportunity to work in a fast-growing technology-driven organization.
• Career growth and professional development opportunities.
• Exposure to technology, digital marketing, B2B sales, and customer acquisition.
• Opportunity to work with multidisciplinary teams.
• Performance-based incentives and learning opportunities.