Social Media Manager / Content Creator at Yemsays Properties and Investments Limited

Description 

• This role involves managing social media accounts, creating compelling content, and driving digital engagement for our real estate brand.

Responsibilities

• Develop and implement a social media strategy to grow brand awareness and engagement.
• Create, schedule, and publish high-quality content across platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
• Monitor social media trends and competitor activities to optimize content strategy.
• Engage with followers, respond to inquiries, and build relationships with potential clients.
• Collaborate with the sales and marketing team to align content with business goals.
• Manage paid social media campaigns for lead generation and brand visibility.
• Track and analyze content performance using analytics tools to improve strategies.
• Produce engaging real estate-related content, including property highlights, market trends, and client testimonials.
• Stay updated on social media algorithms and best practices to maximize reach and engagement.

Skills & Competencies:

• Strong knowledge of social media management tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Excellent content creation skills, including graphic design (Canva, Photoshop) and video editing (CapCut, Premiere Pro).
• Ability to create compelling copy and visual storytelling for real estate marketing.
• Understanding of social media algorithms, SEO, and digital marketing trends.
• Strong analytical skills to track engagement and campaign effectiveness.
• Excellent communication and creative thinking skills.
• Experience in running paid ad campaigns on social media.
• Must be eloquent and well-presented

Education & Experience

• Bachelor's Degree in Marketing, Communications, Journalism, or a related field.
• 2+ years of experience in social media management and content creation.
• Proven track record of managing social media pages and growing brand engagement.
• Experience in real estate marketing is an added advantage.