Social Media Executive (SME) at SaroAfrica International Limited

Job Description

• Social Media Executive (SME) would be responsible for creating original text, pictures and video content, managing posts and responding to followers. You will manage our brand image in a cohesive way to achieve our marketing goals.
• As a Social media executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our brand’s views creatively.
• Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.

Responsibilities

• Design and implement social media strategy to align with our brand goals
• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news)
• Create written pieces that are sharp, memorable, and effective at prompting consumers to take action
• Monitor SEO and web traffic metrics
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design (e.g., Instagram, Facebook timeline cover, Twitter, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications.

Qualifications

• OND / HND / BSc Degree in Marketing, English, Journalism or relevant field
• Must be computer literate and have excellent ERP skills
• Applicant must have a proven work experience as a social media executive
• Age: 21 - 30 years old.

Special Skills / Key Behavioural Competencies:

• Hands on experience in content management
• Excellent copywriting skills with ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels including their algorithms
• Familiarity with web design
• Excellent communication, analytical and multitasking skills
• High personal responsibility, accountability, and integrity required.