Social Media/Digital Marketer at Institute of Credit Administration

JOB DESCRIPTION:                 

We are recruiting a digital marketer to develop, implement, track and optimize our digital marketing campaign, manage social media content and audience across digital channels.

JOB ROLE:

• Plan and execute all digital marketing including SEO/SEM, marketing database, email, bulk sms, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies

Requirements and skills

• Bsc. degree in Marketing or a related field
• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative in identifying target audiences and devising digital campaigns that engage, inform and motivate the target audience.
• Evidence of social media pages managed in the past; please include links to such pages
• Solid knowledge of website analytic tools (e.g. Google analytics etc)
• Strong analytical skills and data-driven thinking
• Ability to create marketing plans and social media content schedule
• Up to date with latest trends and best practices
• Motion graphics design is an added advantage but not mandatory.