Social Media Copywriter at Tezza Business Solutions Ltd

Responsibilities

• Writing, editing and publishing engaging content for various social networks, including LinkedIn, Twitter and Instagram
• Optimizing social media posts (language, tone, message) based on the target audience’s behaviors
• Deliver real-time content within relevant social spaces which dynamically engages the audience
• Research industry-related topics (combining online sources, interviews and studies)
• Write clear marketing copy to promote our products/services
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Ultimately, you will ensure a strong online message consistent with marketing goals.

Requirements

• BSc Degree in Marketing, English, Journalism or related field
• Proven work experience as a Content Writer, Copywriter, or similar role
• Portfolio of published articles
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Ability to work on multiple projects with different objectives simultaneously
• Ability to meet deadlines.