Social Media Analyst at HRbreakoutRoom

Locations: Ghana & Kenya

Job Summary

• We are looking for a Social Media Analyst to monitor our social media initiatives and implement successful marketing practices.
• For this role, you should have a deep understanding of how different social networks operate and be familiar with Search Engine Optimization (SEO) for online content. If you’re a tech-savvy professional with interest in the latest trends in digital technologies, we would like to meet you.
• Ultimately, you should strengthen our online presence and increase our brand awareness through effective social media strategies and campaigns.

Responsibilities

• Analyze user engagement (e.g. click-through and bounce rates)
• Report on web traffic from all social media
• Create content with purpose that will directly engage customers while following brand guidelines.
• Using social media marketing tools to create and maintain the company’s brand
• Build and support SEO strategies, including optimizing keywords in content marketing projects
• Maintain a cohesive strategy across all platforms to increase our brand awareness
• Coordinate with the Marketing department to design advertising campaigns
• Ensure timely responses to customers and followers’ queries and comments
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

• B.Sc Degree in Marketing, Communications or related field
• Previous work experience as a Social Media Analyst or Social media manager
• Hands-on experience with social media platforms and digital marketing campaigns
• In-depth understanding of SEO, keyword research and Google Analytics
• Experience with social media management tools, like Buffer and Hootsuite
• Familiarity with online content (experience with WordPress and content management systems is preferred)
• Ability to identify target audience preferences and trends
• Excellent communication skills, time management and multitasking skills
• Additional qualifications in digital technologies or social media management is a plus

Salary
Negotiable