Social Media Ads Manager (Meta, TikTok, Instagram & Facebook) at Raphael Group

About the Role

• We’re looking for a results-driven Social Media Ads Manager who can strategize, launch, manage, and scale paid ad campaigns across Meta (Facebook & Instagram), TikTok, and Google.
• This is not a posting or content role.
• This role is strictly for someone who understands paid traffic, performance metrics, and conversion-focused advertising.
• You must be able to clearly explain why you choose certain creatives, audiences, and budgets not just “this usually works”.

Key Responsibilities

• Plan, launch, manage, and optimize paid ad campaigns across:
• Facebook & Instagram (Meta)
• TikTok
• Google (Search / Display / YouTube – if applicable)
• Develop full ad strategies aligned with business goals

Set up:

• Campaigns
• Ad sets
• Creatives
• Tracking (Pixels, events, conversions)
• Test creatives, audiences, and copy using structured A/B testing
• Monitor performance daily and optimize based on data
• Scale winning campaigns while controlling CPA and ROAS
• Prepare clear performance reports with insights and recommendations
• Collaborate with content creators or designers to guide ad creatives
• Stay updated on platform changes and policy updates.

Minimum Requirements (Non-Negotiable)
Candidates must meet all of the following:

• Minimum 3 years of hands-on experience managing paid social media ad accounts
• Experience managing real client ad accounts, not just personal or practice accounts
• Ability to provide verifiable clients or brands
• Proven experience with Meta Ads Manager
• Experience running TikTok Ads and/or Google Ads (preferred, not mandatory)

Strong understanding of:

• Campaign structure (TOF / MOF / BOF)
• Audience targeting & retargeting
• Creative testing frameworks
• Budget allocation & scaling
• Clear understanding of ad compliance, especially for health, beauty, or regulated products.

What We Will Ask For (Mandatory)
Applicants must submit the following:

• A brief overview of your paid ads experience (years, platforms, industries)

2–3 verifiable client accounts or brands, including:

• Business name
• Industry
• Duration of engagement
• Your role

Case studies or screenshots showing:

• Ad spend
• Results (CPA, ROAS, conversions)
• (Sensitive data can be blurred)
• A short explanation answering:
• “How do you decide which audience and creative to test first when launching a new campaign?”

How We Measure Success

• Consistent improvement in CPA and ROAS
• Clear testing strategy and decision-making
• Ability to scale winning ads sustainably
• Transparent reporting and communication.

Required Skills & Competencies:

• Strong analytical mindset (you understand numbers, not vibes)
• Ability to explain why a campaign is performing (or not)

Experience reading and improving:

• CTR
• CPC
• CPA
• ROAS
• Ability to work independently with minimal supervision
• Strong communication skills (written & verbal)
• Organized and process-driven.

Nice to Have:
Experience running ads for:

• Health & wellness
• Beauty
• Clinics
• E-commerce
• Service-based businesses
• Experience with funnel building and landing page optimization
• Experience with tools like:
• Google Tag Manager
• GA4
• Hotjar or similar
• Experience working with remote teams.

Salary
N100,000 per month plus bonuses.