Social Media Ad Specialist at Odixcity Consulting

Job Summary

• We are looking for a dynamic advertising specialist to join our team
• Your role will involve developing and executing advertising campaigns across various channels to drive brand awareness and customer engagement.
• The ideal candidate is a creative and strategic thinker with a passion for crafting impactful advertising campaigns.
• You also have a track record in advertising strategy, media planning and campaign execution.

Responsibilities

• Media Campaign Management: Manage and optimize media campaigns on Meta and Google, including local service ads. Experience with TikTok and LinkedIn ads is mandatory.
• Algorithm Understanding: Utilize in-depth knowledge of pixel settings and Meta, TikTok, Linkedin and all social media ads algorithms to maximize campaign effectiveness.
• Strategic Support: Collaborate with the marketing team to develop strategies aimed at increasing conversions and reducing churn.
• Market Experience: Leverage prior experience in the foreign market (preferably in the software industry) to tailor campaigns to the target audience effectively.
• Independence and Initiative: Drive campaign success, demonstrating self-motivation and proactivity.
• Communication: Maintain clear and effective communication with team members and clients to ensure alignment and achieve desired outcomes.

Your Tasks

• Manage advertising strategies aligned with marketing objectives and target audience.
• Identify key advertising channels and platforms to reach target demographics effectively.
• Collaborate with creative teams to develop ad concepts, messaging and visuals.
• Run advertising campaigns across multiple channels, including digital, social media and print.
• Monitor campaign performance and KPIs, making adjustments to optimize results.
• Provide regular updates and reports to stakeholders on advertising performance.
• Stay updated on industry trends, emerging platforms and best practices in advertising.

Qualifications

• Interested candidates should possess a Bachelor’s Degree
• Experience: 2+ years of experience in media buying and campaign management, with a focus on Meta, Tiktok, Youtube, Linkedin and Google ads.
• Experience with Facebook, Youtube, Twitter, TikTok and LinkedIn ads is Mandatory.
• Industry Knowledge: Previous experience in the tech industry is highly preferred.
• Market Expertise of social media ad campaign is required
• Communication Skills: Excellent verbal and written communication skills.
• Independence: Ability to work independently and demonstrate self-motivation.
• Must have an in-depth knowledge of all social media platforms.
• Strong understanding of advertising principles, strategies and best practices.
• Experience with advertising platforms, tools and technologies.
• Knowledge of ad targeting, segmentation and audience profiling techniques.
• Familiarity with digital advertising platforms (e.g. Google Ads, Facebook Ads).
• Excellent communication, negotiation and presentation skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Strong creative and conceptual thinking skills with problem-solving abilities.
• Ability to work effectively in a fast-paced and collaborative environment.

What Success Looks Like:

• Optimized Campaign Performance: Successfully manage and optimize media campaigns, leading to increased conversions and reduced churn.
• Meta Ads Expertise: Demonstrate a deep understanding of algorithms and Meta ads, resulting in enhanced campaign performance.
• Strategic Contribution: Provide valuable strategic insights that contribute to overall marketing goals and objectives.

Salary
N300,000 monthly.