Social/Digital Media Officer at Olashore International School

Duties and Responsibilities:

•  Develop a social media strategy in alignment with the marketing department.
• Research audience preference and be abreast of current trends.
• Design posts across all social media platforms to sustain audiences’ curiosity and create necessary buzz about the school.
• Develop optimal posting schedule putting into consideration web traffic and audience engagement.
• Measure web traffic and monitor SEO.
• Keep up with changes in social media platforms to ensure maximum effectiveness.
• Facilitate online conversation with target audience and respond to all queries.
• Monitor each social media to ascertain their performance and engagement.
• Provide weekly reports on the general performance of social media activities to assist marketing department make appropriate decisions.
• Escalate salient leads from engagement on social media to marketing manager with adequate data on each lead.
• Monitor online adverts and import data generated from advert for use in marketing department.
• Develop social media campaigns to direct traffic to all Olashore’s event in order to generate a buzz around the event.
• Suggest new ways to increase online community.
• To develop, create and edit articles on school events and activities for the school OASIS magazine and the Year book
• To ensure that appropriate graphic and photography contents of school activities are used for the school OASIS magazine and the Year book.

Requirement

• Bachelors Degree in Marketing, Journalism, Public relations, or related field.
• 2-5 years experience in social media management
• Must be Tech Savvy
• Proven work experience as a social media manager
• Expertise in multiple social media platforms
• Working knowledge of SEO, keyword research and Google Analytics
• Creative content curation (text, image, graphics and video ) using apps like Canva and Ripl
• Excellent communication skills – creative writing
• Ability to use social media account management apps such as Buffer and Hootsuite
• Ability to grasp future trends in digital technology and act proactively