Social / Digital Media Manager at Ayara Ibile Limited

Responsibilities

• This includes the use of social media pages, E-mail marketing, pay-per-click advertising on search engines, video commercials, and sponsored ads on social platforms
• The successful candidate will ensure that the SEO marketing strategy is employed to ensure maximum reach to the customer.
• Ensure doing regular keyword searches to keep up-to-date with current consumption trends.
• Develop creative and engaging social media strategies
• Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
• Oversee, plan, and deliver content across different platforms using scheduling tools such as Sprinklr, Hootsuite, Asana, and Olapic
• Create engaging multimedia content and/or outsource this effectively across multiple platforms
• Develop, launch, and manage new competitions and campaigns that promote the organization and brand
• Form key relationships with influencers across the social media platforms
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Monitor, track, analyze, and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
• Recommend improvements to increase performance
• Set targets to increase brand awareness and increase customer engagement
• Manage, motivate, and coach junior staff such as social media executives or assistants
• Manage a budget for social media activities
• Educate other staff on the use of social media and promote its use within your company.

Requirements

• Candidates should possess OND / HND / Bachelor's Degrees with 1 - 5 years relevant work experience
• Proven work experience as a Social media manager If you don't have real-time working experience or are still a novice, please don't apply
• Hands-on experience in content management
• Excellent copywriting skills
• Ability to deliver creative content
• Solid knowledge of SEO, keyword research, and Google Analytics
• Knowledge of online marketing channels
• Excellent communication skills
• Analytical and multitasking skills.