Videographer / Video Content Creator at Above Lifestyle

Role Summary

• We are seeking a creative and skilledVideographer/Video Content Creatorresponsible for developing, shooting, editing, and producing high-quality video content that strengthens the brand, supports marketing campaigns, increases audience engagement, and contributes to measurable business growth across social media, digital, and offline channels.

Key Responsibilities

• Create trend-based and culturally relevant content that drives reach, engagement, and brand visibility.
• Develop creative and engaging video concepts aligned with the brand, products, campaigns, and marketing objectives.
• Collaborate closely with the Social Media Manager and Brand & Growth Manager to develop content that supports campaign objectives and KPIs.
• Plan, shoot, and produce high-quality video content for social media, advertising campaigns, and digital platforms.
• Ensure all video content aligns with the company's visual identity, tone, and brand guidelines.
• Produce product demonstrations, promotional videos, lifestyle content, behind-the-scenes footage, and customer-experience videos.
• Develop performance-driven video advertisements designed to support customer acquisition and marketing campaigns.
• Manage multiple video projects while meeting agreed deadlines and quality standards.
• Cover in-store activities, events, activations, campaigns, and other brand-related experiences.
• Organise and maintain video footage, project files, raw materials, and other creative assets.
• Stay updated on emerging social media trends, video formats, editing styles, and content opportunities.
• Repurpose existing content into multiple formats and platform-specific versions.
• Create engaging short-form content for Instagram Reels, TikTok,and other relevant platforms.
• Edit videos using strong hooks, storytelling, pacing, music, sound effects, captions, transitions, and visual effects.
• Review video performance and audience insights to identify opportunities for improving future content.

Required Skills & Qualifications

• 3-5 years working experience. 
• Ability to create strong hooks and compelling visual narratives.
• Interested candidates should possess a Bachelor's Degree
• Good understanding of camera operation, framing, composition, lighting, and audio recording.
• Working knowledge ofAdobe After Effectsor other motion graphics tools is an added advantage.
• Strong visual storytelling and creative content development skills.
• A portfolio demonstrating previous video production and editing work is required.
• Ability to translate marketing objectives into creative and effective video concepts.
• Proficiency in video editing software such asAdobe Premiere Pro, CapCut, Final Cut Pro, or equivalent tools.
• Ability to shoot and edit content independently from concept to final delivery.
• Understanding of branding, social media marketing, and digital marketing principles.
• Basic knowledge of colour grading, sound design, subtitles, transitions, and motion graphics.
• Strong knowledge of short-form social media content and current content trends.
• Proven experience in videography, video production, and video editing.

Soft Skills:

• Strong understanding of social media trends and audience behaviour.
• Strong time-management and organisational abilities.
• Good communication and teamwork skills.
• Highly creative with strong attention to detail.
• Ability to work independently and take initiative.
• Ability to thrive in a fast-paced startup environment.
• Strong problem-solving skills and a proactive approach to work.
• Excellent visual storytelling and communication skills.
• Ability to work under pressure and meet tight deadlines.
• Willingness to experiment, test new ideas, and adapt to changing trends.