Senior PR Specialist at PalmPay

• We are looking for a Senior PR Specialist to support the development and execution of strategic public relations, media relations, thought leadership, and reputation-building initiatives.
• The ideal candidate is a strong storyteller who can identify compelling narratives across the business and turn them into clear, engaging communications for the media, customers, stakeholders, and the wider public.
• You should have a strong understanding of the Nigerian media landscape, fintech and business trends, with the ability to proactively identify opportunities that strengthen brand visibility, credibility, and reputation.

Key Responsibilities
PR & Storytelling:

• Develop compelling PR narratives and story angles around products, partnerships, initiatives, customer impact, CSR, and corporate reputation.
• Identify newsworthy stories and translate complex business or technical information into engaging content.
• Support communications plans for key campaigns and business initiatives.
• Ensure PR narratives align with the company's brand positioning and reputation objectives.

Media Relations & Thought Leadership:

• Support thought leadership opportunities for senior executives and subject matter experts.
• Draft and edit opinion articles, speeches, talking points, LinkedIn content, panel notes, and executive briefing materials.
• Identify relevant media platforms, industry conversations, and speaking opportunities.
• Build and maintain strong relationships with journalists and media organisations.

Trend & Opportunity Identification:

• Monitor industry developments, cultural trends, consumer conversations, competitor activity, and breaking news.
• Proactively identify PR opportunities that increase brand relevance and visibility.
• Recommend timely story angles and media interventions.
• Identify emerging reputational risks and communications opportunities.

Campaign Execution & Reporting:

• Support PR campaigns, product announcements, corporate communications, and reputation-building initiatives.
• Collaborate with internal teams to maximise PR opportunities across the business.
• Track media coverage, reach, sentiment, share of voice, and campaign impact.
• Prepare weekly, monthly, and campaign-specific PR reports with actionable recommendations.

Reputation Management:

• Monitor media, social platforms, and industry conversations for potential reputational risks.
• Support the development of holding statements, FAQs, media responses, and crisis communication materials.
• Support the management of misinformation, negative coverage, and sensitive media enquiries.
• Maintain accuracy, consistency, and discipline across external communications.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum 3 years of relevant experience in PR, Corporate Communications, Media, Journalism, or a related field.
• Demonstrated experience developing PR campaigns and securing media coverage.
• Strong understanding of the Nigerian media and communications landscape.
• Existing relationships with journalists and media organisations are highly desirable.
• Experience in fintech, technology, financial services, telecommunications, or another fast-paced consumer industry is an advantage.
• Experience supporting senior executives or thought leadership programmes is desirable.

Key Skills:

• Excellent written and verbal communication.
• Strong storytelling and content development.
• Creative thinking and opportunity identification.
• Strong media relations and stakeholder management.
• Strategic thinking and attention to detail.
• Strong research, analytical, and reporting skills.
• Ability to manage multiple projects and deadlines.
• High level of professionalism, discretion, and sound judgement.