Senior Medical Marketing Officer at HRLeverage Africa

Job Responsibilities

• Accountable for delivery of strategy through marketing activities aimed at increasing and sustaining market growth and demand for our Pharmaceutical Products.
• Identify target markets and work with insight and market research to inform content and marketing strategy planning and implementation,
• Analyze the results of all marketing activity and present findings and recommendations to Management.
• Lead Marketing Projects through cross-functional departmental teams and across market audiences in the Federation.
• Monitor competitor activity and report on it to the Managing Director /CEO.
• Use the Pharmaceutical Society’s membership database to ensure that marketing best practice is applied at all times in our marketing activities in Hospitals, Clinics, Pharmacies and the end- users.
• Liaise with external agencies to ensure that projects are dealt with timely, cost effective and in and efficient manner and that they have a clear understanding of our marketing strategy.
• Observe the competition, in terms of new products launch, prices etc.,
• Invest wisely limited budget allocated for the Marketing Office.

Main Responsibilities

• Track and Report on all spend against budget for marketing campaigns
• Overseeing and developing marketing campaigns and own their implementation and execution.
• Produce valuable content for detailing and selling for the Sales and Marketing Team.
• Supervise and engage in detailing to Health Practitioners.
• Ensure a good market share of the products under your portfolio.
• Oversee the design of product brochures, literature, columns for medical magazines, website etc,
• Travel widely to work in field with the Sales and Marketing team.
• Provide and arrange product training for the Marketing and Sales Force,
• Recommend new product for inclusion to the product portfolio.

Criteria / Requirements

• At least and Bachelor Degree in Pharmacy (Compulsory)
• At least a Bachelor Degree or its equivalent in Marketing in a pharmaceutical company (Compulsory)
• 5 to 8 years marketing experience, product management team in the Industry.
• Successful track record and experience in identifying target customers and n creatively devising and leading across channels.
• Good knowledge of Pharmaceutical drugs and effects, market trends, and good communication skills.