Senior Marketing Manager at Mikano

POSITION SUMMARY

Mikano Motors is looking for a Senior Marketing Manager who will be responsible for leading the strategic direction, brand growth, and revenue-driven marketing performance of the Motors division.

This role drives market leadership across passenger vehicles, commercial vehicles, and aftersales while ensuring strong alignment with sales, network development, and group strategy.

TASKS AND RESPONSIBILITIES

• Develop and execute annual marketing strategy aligned with revenue targets.
• Position Mikano Motors as a premium, authorized 3S (Sales, Service, Spare Parts) dealership group.
• Lead all ATL, BTL, and experiential activations.
• Oversee production of Online campaign, Reels, Radio, Outdoor, Social & Digital content, Showroom branding.
• Lead all vehicle launches, develop pricing communication strategy in collaboration with Sales and coordinate. with OEM partners on brand assets and guidelines.
• Support dealership marketing plans nationwide, standardize showroom branding and customer journey experience. Increase service retention, promote genuine spare parts, design service campaigns (maintenance packages, warranty extensions).
• Oversee CRM strategy integration with Sales, improve, lead response time, conversion tracking, customer lifecycle communication, use data analytics to inform budget allocation.
• Create dashboards for weekly performance reporting
• Manage annual marketing budget efficiently.
• Evaluate and manage agencies, production houses, and media partners.
• Build and mentor high-performing marketing team.
• Drive accountability and performance culture.

QUALIFICATIONS

• Bachelor's degree in marketing, or related fields.
• Minimum 8+ years Automotive marketing.
• Strong understanding of Nigerian automotive landscape.
• Proven experience in performance marketing and revenue attribution.
• Experience managing multi-million-dollar budgets.
• Strong leadership and stakeholder management skills.