Senior Marketing Manager at H. Pierson Associates

Our client is a leading property development and management company in Nigeria, with over 6 decades of experience in delivering high-quality residential, commercial, and industrial projects. The company has a robust pipeline of new developments and ongoing urban regeneration initiatives. The organization is committed to operational excellence, innovation, and sustainable growth across all its projects.

Job Summary:

Our client seeks an experienced Senior Marketing Manager to lead our marketing efforts in promoting our property development and management services. The successful candidate will be responsible for developing and executing marketing strategies to drive brand awareness, generate leads, and increase sales.

Academic Qualifications:

• Minimum of a Bachelor’s degree in Marketing, Business Administration, Real Estate, or related field.
• Possession of a Master’s degree (MBA) or other relevant postgraduate qualification is an added advantage.
• Professional membership (e.g., NIMN, CIM, or equivalent) will be considered a plus.

Experience:

• Minimum of 8–10 years of progressive experience in marketing, preferably within real estate, property development, or investment sectors.
• At least 3 years in a managerial role leading a marketing team or department.

Proven experience in:

• Developing and executing marketing strategies.
• Brand positioning and corporate communications.
• Digital marketing and analytics.
• Product launch and go-to-market strategies.
• Real estate sales support and lead generation.

Core Competencies & Skills

• Strategic Thinking: Ability to develop, communicate, and implement a marketing strategy aligned with the company’s 5-year strategic growth plan.
• Leadership & Team Management: Strong ability to inspire, manage, and build a high-performance marketing team.
• Digital Savviness: Proficiency in using modern digital marketing tools (e.g., SEO, SEM, social media, email automation, CRM systems).
• Market Research & Data Analysis: Ability to analyze market trends, customer insights, and competitor activities to inform strategy.
• Creativity & Innovation: Demonstrated ability to develop innovative campaigns and promotional strategies that drive brand equity and sales.
• Communication Skills: Excellent written, verbal, and interpersonal communication skills for internal collaboration and external representation.
• Project Management: Ability to manage multiple campaigns simultaneously, ensuring on-time and on-budget delivery.

Knowledge of the Real Estate Sector:

• Good understanding of the Nigerian real estate market, customer segments, and buyer behavior.
• Knowledge of investment marketing, residential/commercial property marketing, and public-private partnership models is highly desirable.

Cultural Fit:

• Alignment with the company’s values of integrity, innovation, excellence, and sustainability.
• Demonstrated agility, adaptability, and proactivity in a fast-paced, result-oriented environment.