Senior Marketing Manager - FMCG at RedCloud Technology

The role:

• In this role you will be driving growth by implementing and strengthening the way in which we reach our potential customers, generate revenue and build our brand.
• You will lead, manage, and hold accountable internal team members and external partners. This role has strong potential to lead to the Head of Marketing, Nigeria position.

Main Responsibilities:

• Support the Head of Marketing in the evolution of B2B Marketing strategy in order to achieve objectives and growth goals
• Leverage data and creative talent to drive forward our brand and sales within Nigeria
• Generate insights sought out and respected by industry mentors/coaches department team members
• Leverage internal and external resources in order to achieve business goals
• Lead the commercial strategies in terms of finding and working with channels and directing the marketing strategies of multiple partnerships across online and offline channels
• Driving revenue growth through product and digital market strategy
• Overseeing lead generation activities and utilizing a variety of tactics - ABL, paid social, webinars and email marketing - to generate MQLs and drive pipeline growth
• Supporting the sales team with collaterals and content to help them convert more prospects
• Collaborate with a variety of internal stakeholders from enterprise sales team, distributor account management, retail growth, central marketing, payment team and product management department to ensure there is buy in and understanding about future marketing requirements

What we are looking for in a candidate:

• 5+ years of experience in growth marketing preferably in a SaaS, e-Commerce, and/or marketplace company
• Strong branding, thought leadership, content strategy and execution background
• Demonstrated ability as a strong storyteller and crafter to establish differentiation
• Strong demand generation and growth hacking experience through the creation of lead generation campaigns on the appropriate channels, content creation to generate CTAs, and planning and execution of events/webinars
• Deep understanding of the African markets, including connections to relevant partners
• Demonstrated capacity to take data-informed decisions and assess business performance
• Deep experience working closely with PR, Marketing, and creative teams regional initiatives: identify opportunities for regional partnerships or marketing campaigns and drive into the markets
• Demonstrable experience creating sales enablement strategy and content to drive engagement and CTA with B2B buyers and stakeholders