Senior Market Researcher - (West Africa) at Moniepoint Inc.

About the role:

• We are seeking an experienced and highly skilled Market Researcher to join our product team. The ideal candidate will bring deep expertise in conducting and leading end-to-end Market research, providing actionable insights that shape product strategy and drive rapid market growth. You will play a critical role in helping us understand customer behaviors, pain points, and market trends, which will directly influence business and product decisions.

What you will get to do:

• Conduct User Research: Lead and execute qualitative and quantitative research across the full lifecycle (planning, conducting, analyzing, and reporting) using methods such as ethnographic observation, interviews, surveys, contextual inquiry, and concept testing. Analyze user behaviors and pain points to inform product improvements and long-term strategy.
• Cross-team Collaboration: Act as the primary point of contact for all team research needs - from generative projects to evaluative quick wins. Provide thoughtful guidance to product leaders, product managers, designers and marketers to turn vague business needs into actionable research questions. Use your research findings to guide and support the product roadmap and strategic decision-making.
• Market and Industry Research: Stay up-to-date on industry trends, competitive landscape, and market dynamics to provide relevant research and insights that align with market conditions.
• Country-Specific Intelligence: Provide actionable country-specific research, with a focus on West Africa and the UK, to align the product with local user needs and expectations.
• Present Research Findings: Communicate research findings effectively to key stakeholders through presentations, reports, and workshops.

To succeed in this role, we think you should have:

• Experience: 5+ years of experience in Market research with a focus on digital products, preferably in B2C or B2B fintechs.
• Research Skills: Proficiency in end-to-end Market research methods (qualitative and quantitative) and experience building user community, and using research tools like UserTesting, UsabilityHub, UserZoom etc.
• Data Interpretation: Strong ability to analyze data, identify trends, and make recommendations that drive business outcomes.
• Communication: Strong written and verbal communication skills, able to present research findings to both technical and non-technical audiences.
• Market Knowledge: Deep understanding of the West-African market, user needs, and industry-specific trends.