Senior Leader - Marketing at Contec Global Infotech Limited

Key Responsibilities

• Develop the vision and marketing strategy of the Mobile Money company in Nigeria.
• Build the brand, develop the positioning against competitor landscape and achieve the desired brand differentiation
• Own and effectively execute long-term marketing plan and short-term tactical activities to achieve business outcomes in Client acquisition/lead generation, Client retention/engagement
• Collaborate with various teams to effectively implement marketing plans to contribute to the overall success of business/product/partnership priorities and objectives
• Partner closely with the Business team to maximize the effectiveness of lead generation and nurturing to ensure the continuous growth of customers
• Support the Product Team in communicating the value propositions to the company's channels and customers
• Develop marketing collaterals and toolkits for channel partner and customer Communications
• Work with the PR team to generate superior content, oversee the media outreach effort, and secure coverage in international and national media
• Attract, manage and mentor an effective marketing team that leads the growth of the company through best practices

Education and/or Work Experience Requirements

• Bachelor's Degree or equivalent in Marketing or any Management Sciences course.
• 5+ years marketing experience and at least 5 years within a fintech or mobile money company.
• Proven track record in a fast-growth company, preferably in a B2B environment
• Strong leadership skills- ability to lead in a constantly evolving environment
• Hands-on experience in Mobile Money Products and Services
• Ability to work under pressure and tight timelines
• Experienced in the operating marketing budget and track record of positive ROI
• Experienced in organizing or co-organizing industry summits and conferences with partners including government, institutional bodies and industry thought leaders, etc.
• Experience in designing and coordinating marketing campaigns across digital and modern Channels
• Proficient and experienced in dealing with partners to drive SEM, SEO, Content and Direct Marketing, Partnerships, Display, etc.
• Outstanding oral and written communications and presentation skills
• General Managers, Directors and above and those that are from Fintech, Banks, Technology start-ups are advised to apply.