Senior Brand Manager at Tropical General Investments (TGI) Group

Job Summary

Purpose of the Role

• Responsible for marketing leadership to build & grow large Pharmaceutical OTC categories.
• Overall accountability of managing marketing activities for the designated product portfolio in keeping with the objectives set out for the concerned categories, brands & products.
• Responsibility for marketing planning & execution, leading & implementing Strategies, Processes, Commercial Execution, Goals & Target Delivery – with associated Process Controls, People Management, Cross-Functional Support and Coordination.

Job Details

Job Responsibilities

• Contribute to Brand & Category Strategies and their subsequent planning & implementation, in keeping with overarching Corporate Strategies.
• Develop and activate Knowledge & Insights pertaining to Consumer, Industry, Trade, and Competition.
• Planning and implementing communication strategies for the products & brands.
• Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives that are part of the Marketing & Category Plans. Plan & Execute Digital & Social Media initiatives.
• Lead all commercial execution pertaining to the role, in coordination with internal departments (e. g. production, supply chain, sales, distribution, RTM, R&D, Procurement) and external partners (e.g. agencies, vendors, regulators, support & service providers), thereby delivering successful marketing initiatives across platforms & geographies.
• Implementation and maintenance of quality systems and processes with specific focus on growth, cost reduction and continuous improvement.
• Responsible for market activation programs, consumer promotions and trade initiatives - with robust control & tracking mechanisms and effective metrics.
• Product management for the portfolio, including Innovation & NPD.
• Developing Brand Associations & Properties across media vehicles & consumer touch points.
• Any other job which may be assigned by the management from time to time.

Requirements

Key Requirements

• 7 to 10 years of Brand Marketing experience in the OTC Pharma domain.
• In-depth understanding of the OTC Pharma categories s/he handled.
• Familiarity with the latest trends and developments in the OTC Pharma space.
• Sound experience in product & brand management, in FMCG/ OTC Pharma.
• Ability to coordinate with multiple internal stakeholders and external agencies

Qualification & Competencies

• MBA from a leading institute.
• Related qualifications in Medical/ Pharma disciplines will be an advantage.
• Excellent communication, analytical and presentation skills.
• Strong business & commercial acumen.
• Problem-solving, Multitasking & Project Management skills.