Sales Specialist: BD_Biosystems, Cytometry, & Diagnostic Solutions at ISN Medical

Job description

• As the Sales Specialist, you are primarily responsible for developing growth strategies and annual business plans for assigned brands in collaboration with Principal Partners and ISN's Management and Marketing Team.
• Your role involves driving sales strategies, supporting brand growth, and establishing market leadership in terms of both volume and value in Nigeria.
• This role also requires prospect and develop business opportunities to sell ISN diagnostic products to customers within allocated region to boost top-line revenue growth, customer acquisition levels and profitability.

Responsibilities

Sales Strategy and Brand/Product Growth:

• Collaborate with internal teams to develop and implement sales strategies to meet and exceed sales targets.
• Participate in the creation of a strategic growth roadmap for ISN's products, ensuring market leadership from both a volume and value perspective.
• Conduct market and competitive landscape studies to segment the market into addressable markets and estimate their size in terms of revenue, profits, and growth rate.
• Develop a comprehensive portfolio to cater to different customer segments.
• Ensure that sales teams, channel partners, and end customers are well-trained on product benefits and have access to essential sales tools.
• Ready Sales Tools are provided to Sales Teams – CPT Calculator, Comparisons with Internal and Competitive Products, Product Lifetime Operational Cost, Product Lifetime Maintenance Costs, Nuanced benefits including broader test range.
• Work with the marketing team to create original content, customer testimonials, increase product visibility among target audiences, develop Product Positioning, Price Positioning, Sales Targets, and Profit Contributions
• Organize customer seminars and workshops to exhibit product capabilities and enhance customer knowledge.
• Participate in or organize seminars and CMEs for concerned professional associations, research groups, hospitals, and diagnostic facilities.

Sales and Customer Acquisition:

• Research and identify new business opportunities in both new and existing markets.
• Arrange and conduct business meetings with prospective clients, whether virtually or in person.
• Present, promote, and sell ISN products to both existing and potential customers.
• Implement ISN's sales strategies while adhering to standard operating procedures (SOPs).
• Recommend ISN diagnostic products to customers to increase product awareness and revenue.
• Provide recommendations on product offerings and promotional sales programs to customers.

Partner Management and Collaboration:

• Manage relationship with partners including developing and implementing annual business plans in line with corporate strategy, goals, and objectives, and collaborate with partners to perform periodic business performance reviews.
• Collaborate with partners and internal stakeholders such as supply chain and engineers to ensure the availability of quality products and that customer expectations are met.

Reporting:

• Monitor market potentials, track sales, and provide regular status reports.
• Deliver market reports to ISN management regarding customer needs, problems, interests, competitive activities, and new product potentials.

Qualifications

• 3+ years of experience in the medical laboratory device industry
• Knowledge of Mycobacterial and Flow Cytometry solutions.
• Certification that covers the area the Sales Specialist will be an added advantage
• Proficiency in Microsoft Excel and PowerPoint is mandatory.
• Bachelor’s degree in a relevant field (e.g., Life Sciences, Lab Science, Biological sciences, business, or a related discipline)