Sales Representative (Medical Equipment) - Lagos at Pruvia Integrated Limited

Job Summary 

• We are seeking an experienced and results-driven Medical Equipment Sales Representative with a minimum of 3 years' experience in the sales and installation of In-Vitro Diagnostic (IVD) equipment.
• The ideal candidate must possess hands-on experience with Semi-Automatic Chemistry Analyzers and other laboratory diagnostic equipment, with a strong ability to drive sales, provide technical support, conduct installations, and maintain excellent customer relationships within hospitals, laboratories, and healthcare institutions.

Key Responsibilities
Sales & Business Development:

• Identify and develop new business opportunities within hospitals, diagnostic laboratories, clinics, and healthcare facilities.
• Promote and sell medical diagnostic equipment, reagents, consumables, and laboratory solutions.
• Achieve monthly, quarterly, and annual sales targets.
• Conduct product presentations, demonstrations, and customer training sessions.
• Prepare and submit quotations, proposals, and tender documents.
• Follow up on sales leads and convert prospects into customers.

Installation & Technical Support:

• Install, configure, and commission Semi-Automatic Chemistry Analyzers and other IVD equipment.
• Conduct equipment calibration, testing, and performance verification.
• Provide first-level troubleshooting and technical support to clients.
• Train laboratory personnel on equipment operation, maintenance, and quality control procedures.
• Ensure all installations comply with manufacturer specifications and safety standards.

Customer Relationship Management:

• Build and maintain strong relationships with healthcare professionals, laboratory managers, procurement officers, and key decision-makers.
• Conduct routine customer visits and provide after-sales support.
• Address customer complaints and technical issues promptly.
• Maintain high customer satisfaction and retention levels.

Market Intelligence & Reporting:

• Monitor market trends, competitor activities, and emerging technologies.
• Submit weekly sales reports, installation reports, and customer feedback reports.
• Provide management with insights on market opportunities and customer requirements.

Key Performance Indicators (KPIs)

• Achievement of monthly sales targets.
• Number of new clients acquired.
• Successful equipment installations completed.
• Customer retention and satisfaction rate.
• Response time to technical support requests.
• Revenue generated from equipment and reagent sales

Requirements
Education:

• Bachelor's Degree or HND in Medical Laboratory Science, Biochemistry, Microbiology, Biomedical Engineering, Biological Sciences, or related discipline.

Experience:

• Minimum of 3 years proven experience in medical equipment sales.
• Practical experience in the installation and maintenance of Semi-Automatic Chemistry Analyzers.
• Experience with other IVD equipment such as:
  • Hematology Analyzers
  • Immunoassay Analyzers
  • Electrolyte Analyzers
  • ELISA Readers & Washers
  • Coagulation Analyzers
  • Urine Analyzers
  • Centrifuges and Laboratory Instruments

Skills & Competencies:

• Strong sales, negotiation, and closing skills.
• Excellent technical troubleshooting abilities.
• Strong communication and presentation skills.
• Customer-focused with excellent relationship management skills.
• Ability to work independently and achieve sales targets.
• Proficiency in Microsoft Office Suite.
• Good report-writing and documentation skills.
• Must reside in Lagos or be willing to relocate.