Main Function
The Sales Representative is responsible for driving revenue growth by identifying sales opportunities, engaging customers, promoting products and services, and ensuring excellent customer experience. The role involves building strong customer relationships, achieving sales targets, and contributing to the overall profitability of the organization. The ideal candidate must be proactive, target-driven, and possess strong communication and negotiation skills within a fast-paced business environment.
Role Responsibilities
Sales and Revenue Generation
- Identify and develop new business opportunities to increase sales.
- Promote and sell company products and services to prospective and existing customers.
- Achieve and exceed assigned sales targets and performance metrics.
- Conduct market visits, client meetings, and product presentations.
Customer Relationship Management
- Build and maintain strong relationships with customers to ensure repeat business.
- Respond promptly to customer inquiries, complaints, and feedback.
- Provide accurate product information and recommendations to customers.
- Ensure high levels of customer satisfaction and retention.
Market Intelligence and Business Development
- Conduct market research to identify trends, customer needs, and competitor activities.
- Provide feedback to management on market conditions and opportunities.
- Identify potential partnerships and business expansion opportunities.
Order Processing and Documentation
- Process customer orders accurately and ensure timely delivery.
- Maintain proper documentation of sales transactions and customer records.
- Prepare daily, weekly, and monthly sales reports.
Product Knowledge and Promotion
- Maintain in-depth knowledge of company products and services.
- Participate in promotional campaigns and marketing activities.
- Educate customers on product features, benefits, and usage.
Coordination and Internal Collaboration
- Work closely with inventory, logistics, and operations teams to ensure product availability.
- Coordinate with the finance team on payments and account reconciliation.
- Ensure smooth order fulfillment and delivery processes.
Compliance Reporting
- Ensure adherence to company policies, procedures, and ethical standards.
- Maintain accurate sales records and reports for performance tracking.
- Provide regular updates to management on sales activities and achievements.
Competencies/Skills
- Strong sales, negotiation, and persuasion skills
- Excellent communication and interpersonal skills
- Customer-focused with strong relationship management ability
- Ability to meet and exceed sales targets
- Basic knowledge of sales reporting and CRM tools
- Good analytical and problem-solving skills
- Proficiency in Microsoft Office (Excel, Word)
Behavioural Qualities/Other Competences
- Target-driven and results-oriented mindset
- High level of confidence and professionalism
- Strong work ethic and self-motivation
- Ability to work under pressure and meet deadlines
- Integrity, honesty, and accountability
- Adaptability and willingness to learn
Experience/Qualification
- Bachelor’s degree or HND in Marketing, Business Administration, or related field
- Minimum of 2–5 years of experience in sales or customer service
- Experience in retail, FMCG, or the service industry is an added advantage
- Proven track record of achieving sales targets
- Knowledge of CRM tools and sales systems is an added advantage
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