Sales Marketing Manager at London Academy Business School (LABS)

Summary

• An Academic Marketing Manager is a senior, strategic role responsible for leading all marketing and student recruitment activities in the College of Engineering & Technology at the London Academy Business School and University of Sunderland in Abuja, Nigeria.
• The role involves providing strategic marketing advice, developing marketing strategies, and overseeing the delivery of marketing initiatives to achieve business, recruitment, and reputational objectives.
• The post-holder will be part of the Senior Management Team for the Business School and the University's Marketing Senior Management Team.

Principal Accountabilities:

• Lead the development and delivery of marketing and recruitment strategies for the London Academy Business School.
• Create annual marketing and communications plans with clear deliverables and KPIs.
• Collaborate with colleagues in Marketing for impactful activities across Campaigns, Outreach, PR, and Events.
• Utilize market research and data analysis for strategic planning and delivery.
• Support the strategic development of the College's portfolios with market insights.
• Write and present reports to the Business School Senior Management Team and University Executive.
• Manage the Business School's marketing budget and oversee the BS Marketing team.
• Lead continuous improvement initiatives within the team and encourage innovation.
• Work with academic and support colleagues to support student recruitment and business objectives.
• Contribute to the University-wide Marketing & Communications Leadership Team.

Person Specification:

Essential Criteria:

• Degree and CIM qualification or equivalent experience.
• Experience in a marketing manager role in a complex organization.
• Experience in creating marketing strategies and operational plans.
• Experience in digital marketing, website development, and social media activities.
• Strong leadership skills and ability to motivate teams.
• Interpersonal skills, diplomacy, and effective communication.
• Gravitas and credibility as a strategic advisor.
• Flexibility in working hours and cross-site working.

Desirable Criteria:

• Higher Degree in Marketing or related subject.

Benefits:

• Competitive pay scales and generous holiday entitlement.
• Opportunities for salary progression based on performance.
• Contributory pension scheme.