Sales / Marketing Executive at Talents and Skills Africa

Job Summary

• We seek a highly motivated and results-driven Marketing/Sales Executive with a strong background in B2B and B2C sales for our renewable energy business unit.
• The ideal candidate will have a proven record of selling products and services to companies, individuals, and communities.
• This role requires an individual with a deep understanding of renewable energy markets, the ability to build and maintain strong client relationships, and the capacity to deliver tailored solutions that meet the specific needs of our diverse clientele.

Key Responsibilities
Sales Strategy Development:

• Develop and implement effective sales strategies to penetrate and expand market presence in the Solar Power Solution as the only alternative to customer needs.
• Identify and analyse market trends, customer needs, and competitive activities to refine and adapt sales strategies.
• Deliver the sales targets and objectives in alignment with the company’s KPI.
• Report weekly, monthly and quarterly activities to your line manager for follow-up.
• Identify, target, and secure new business opportunities with companies, individuals, and communities interested in power and solar energy solutions.
• Build and maintain a robust pipeline of prospects through networking, cold calling, client meetings, and industry events.
• Develop and nurture long-term relationships with key decision-makers and stakeholders in target industries

Product Knowledge and Presentation:

• Gain a thorough understanding of the company's Power/Solar Energy products and services, including technical specifications, benefits, and competitive advantages.
• Prepare and deliver compelling presentations and proposals tailored to the specific needs of B2B clients, communities, and individuals.
• Conduct product demonstrations and training sessions to educate clients on the value and application of our solutions.

Client Relationship Management:

• Manage and expand existing client relationships, ensuring high customer satisfaction and loyalty levels.
• Provide after-sales support to address client concerns, ensure smooth project implementation, and facilitate repeat business.
• Act as the primary point of contact for clients, handling inquiries, negotiations, and contract finalization.

Market Research and Analysis:

• Conduct market research to identify new opportunities for product development, partnerships, and market expansion.
• Analyze competitor activities and customer feedback to refine product offerings and improve market positioning.
• Monitor industry developments and regulatory changes to stay ahead of market trends.

Reporting and Performance Monitoring:

• Track and report on sales performance metrics, including sales volume, revenue, and customer acquisition costs.
• Provide regular updates to the Sales and Marketing Manager on progress towards sales targets and market developments.
• Utilize CRM software to manage client information, track sales activities, and generate reports.

Collaboration and Coordination:

• Collaborate with the marketing team to develop and execute promotional campaigns that support sales objectives.
• Work closely with the technical team to ensure seamless delivery and installation of energy solutions.
• Coordinate with finance and legal departments to finalize contracts and ensure compliance with company policies.

Key Requirements
Education:

• HND / Bachelor’s Degree in Marketing, Business Administration, Engineering, or a related field.
• Experience level:
  • Minimum of 5 - 8 years of experience in sales and marketing within the Alternative Power/Solar Energy sector.
  • Proven experience in B2B and B2C sales, particularly with companies, individuals, and communities.
  • Demonstrated success in working with and achieving sales targets and expanding market share.

Skills and Competencies Required:

• Strong understanding of the renewable energy industry, particularly solar energy solutions and power grid systems.
• Excellent sales, negotiation, and closing deals.
• Ability to understand technical products and translate them into practical solutions for clients.
• Exceptional communication and interpersonal skills, with the ability to build and maintain relationships at all levels.
• Proficiency in using CRM software, Microsoft Office Suite, and other sales-related tools.
• Ability to work independently and as part of a team, with strong organizational and time management skills.

Attributes:

• Goal-oriented with a strong drive to achieve results.
• Adaptable and able to thrive in a fast-paced and dynamic environment.
• Innovative thinker with the ability to develop creative solutions to meet customer needs.
• A willingness to travel frequently to meet with clients and attend industry events.