Sales Manager – Spare Parts (TVS 2W & 3W) - Kaduna, Yola at Dunn & Braxton

Key Responsibilities:

• Achieve assigned monthly, quarterly, and annual spare parts sales targets (primary and secondary) for the territory.
• Drive secondary sales by working closely with distributors, retailers, mechanics, and re-borers to improve parts off-take and availability.
• Execute network expansion through universal market mapping – identifying and tapping untapped towns, villages, and no-retailer territories.
• Identify and recommend new retailers, mechanics, and sub-stockists to improve width and depth of distribution.
• Ensure distributor and retailer stock health by promoting the right product mix and supporting liquidation of slow/non-moving parts (ABC/FMS).
• Implement commercial policy, schemes, and incentive programs at the field level and communicate them effectively to channel partners.
• Conduct mechanic meets, retailer meets, van campaigns, and road shows to build genuine-parts awareness and visibility.
• Manage credit and collections at the territory level, ensuring healthy outstanding and adherence to credit norms.
• Provide regular market intelligence – competitor activity, pricing, demand trends, and counterfeit/spurious parts movement.
• Maintain accurate reporting through DMS/CRM, including daily visit plans, order capture, and sales tracking.
• Build and maintain long-term relationships with channel partners to ensure loyalty and preference for genuine spares.

Requirements

• 4–8 years of field sales experience in spare parts /auto components/lubricants distribution.
• Hands-on experience in secondary sales, distributor handling, and retail network development.
• Strong territory knowledge, relationship-building, and on-ground execution skills.
• Working knowledge of DMS/CRM and MS Office (Excel).
• Self-driven, target-oriented, and willing to travel extensively within the assigned territory; valid driving license preferred.

Targets and KPIs

• Territory primary and secondary sales achievement (value & volume).
• Retail / mechanic coverage and number of active billing outlets.
• New retailer / sub-stockist additions.
• Product range sold and non-moving stock liquidation.
• Collection efficiency and overdue control.
• Market visit adherence and reporting discipline.