Our client, a fast-growing FMCG company in Abuja, is seeking an energetic and results-driven Sales Manager who will be responsible for driving sales growth, market penetration, and distribution effectiveness within the assigned territory. The role involves leading the sales team, managing
distributors and key accounts, executing sales strategies, and ensuring achievement of volume, revenue, and market share targets in line with company objectives.
Key Responsibilities
Sales Strategy & Execution
- Develop and implement territory sales plans aligned with company sales targets.
- Drive volume, value, and revenue growth across all FMCG product categories.
- Monitor market trends, competitor activities, and pricing dynamics to inform sales strategies.
- Ensure effective route-to-market execution, including direct sales and distributor channels.
Distributor & Channel Management
- Recruit, manage, and evaluate distributors, wholesalers, and key retail partners.
- Ensure optimal product availability, visibility, and merchandising across all outlets.
- Monitor distributor stock levels, sell-in and sell-out performance.
- Resolve trade issues and maintain strong trade relationships.
Team Leadership & Performance Management
- Lead, coach, and supervise Sales Executives, Territory Sales Officers, and merchandisers.
- Set individual sales targets and monitor performance against KPIs.
- Conduct regular field visits, market audits, and performance reviews.
- Build a high-performance sales culture focused on accountability and results.
Customer & Key Account Management
- Manage key accounts, modern trade, and institutional customers where applicable.
- Negotiate trade terms, promotions, and volume deals in line with company policy.
- Ensure effective execution of trade promotions and campaigns.
Reporting & Coordination
- Prepare and submit daily, weekly, and monthly sales reports.
- Track sales performance, collections, and outstanding receivables.
- Collaborate with Marketing, Supply Chain, and Finance teams to ensure smooth order
- fulfillment and product availability.
Key Performance Indicators (KPIs)
- Sales volume achievement.
- Revenue and value growth vs. target.
- Market coverage and outlet expansion.
- Distribution reach (numeric and weighted distribution)
- Market share growth within territory.
- Distributor performance and stock turnover days.
- Trade promotion effectiveness.
- Team productivity (sales per sales executive)
- Customer retention and key account growth.
Qualifications & Experience
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Minimum of 4–5 years’ experience in FMCG sales, with at least 2–3 years in a managerial role.
- Strong experience managing distributors, field sales teams, and multiple sales channels.
- Proven track record of meeting or exceeding sales targets in competitive FMCG markets.
- Good understanding of the Abuja and Northern Nigeria FMCG landscape is an advantage.
Skills & Competencies
- Strong leadership, coaching, and people management skills.
- Excellent negotiation and relationship management ability.
- Strong analytical and numerical skills.
- Ability to work under pressure and deliver results.
- Excellent communication and presentation skills.
- Proficiency in MS Excel, sales reporting tools, and CRM systems.
What We Offer
- Competitive salary.
- Training and professional development opportunities.
- Career growth in a performance-driven FMCG Company.
- Supportive team culture and enabling environment.
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