Sales and Marketing Manager at Bridgemead Consulting

Role Overview

• Lead the company’s commercial strategy by driving revenue growth, market expansion, and brand positioning. The Sales and Marketing Manager is responsible for developing and executing strategic sales plans while building strong customer relationships across local and international markets.

Key Responsibilities

• Develop and implement sales and marketing strategies to achieve revenue targets.
• Identify new market opportunities and expand customer base.
• Manage key accounts and build long-term client relationships.
• Oversee pricing strategies, product positioning, and market penetration.
• Lead negotiations and close high-value sales deals.
• Monitor market trends, competitor activities, and customer preferences.
• Develop and manage marketing campaigns and promotional activities.
• Collaborate with production and logistics teams to ensure order fulfillment.
• Prepare sales forecasts, budgets, and performance reports.
• Lead, supervise, and mentor the sales and marketing team.

Key Performance Indicators (KPIs)

• Revenue Growth Rate > 25% quarterly
• Sales Target Achievement > 90% monthly
• Customer Retention Rate > 85% annually
• Market Share Growth > 15% annually
• New Customer Acquisition > 20% quarterly
• Average Deal Closure Rate > 70%
• Marketing ROI > 60% per campaign

Requirements/Qualifications
Educational Qualifications;

• BSc or HND in Marketing, Business Administration, Economics, or related field

Professional Certifications:

• Relevant certifications in Sales, Marketing, or Digital Marketing (CIM, NIMN, etc.)

Experience Requirement:

• 8–12 years relevant experience in sales and marketing, preferably in agribusiness or FMCG.