Sales and Marketing Executive at Erisco Foods Limited

Job Summary

• The Sales and Marketing Executive will be responsible for driving sales growth and enhancing brand visibility in the market.
• The role involves developing and executing effective marketing strategies, managing customer relationships, and ensuring the successful promotion and distribution of Erisco Food products. 
• This position requires a highly motivated individual with a strong background in sales, marketing, and customer service.

Key Responsibilities

• Sales & Marketing Strategy: Develop and implement sales and marketing strategies to increase product visibility, market share, and revenue.
• Market Analysis: Monitor and analyze market trends, competitor activities, and customer preferences to identify growth opportunities and optimize marketing efforts.
• Brand Promotion: Design and execute brand promotion campaigns to build strong brand awareness and attract potential customers.
• Customer Relationship Management: Build and maintain strong relationships with customers, distributors, and retailers.
• Sales Target Achievement: Meet or exceed sales targets by promoting Erisco Food products to new and existing clients.
• Product Launches: Support new product launches and ensure a smooth transition from product development to market entry.
• Reporting & Feedback: Regularly report on sales and marketing performance and provide insights to senior management for continuous improvement.
• Collaborative Efforts: Work closely with the Sales, Marketing, and Distribution teams to ensure the effective execution of campaigns and strategies.

Qualifications

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in sales and marketing, preferably in the food or FMCG (Fast-Moving Consumer Goods) industry.
• Strong knowledge of market research, sales strategies, and customer relationship management.
• Excellent communication, negotiation, and presentation skills.
• Ability to think creatively and strategically.
• Proficiency in Microsoft Office Suite and CRM software.
• A passion for food and the food processing industry.