Job Purpose
The Sales Associate will be responsible for generating leads, engaging prospective clients, promoting Brickstone Homes' properties, converting prospects into customers, and maintaining strong client relationships.
The role also requires the Sales Associate to actively support the company's digital marketing efforts by participating in property-related content creation at least once monthly and preferably twice monthly, including short videos, property presentations, testimonials, and social-media content.
Key Responsibilities
Sales & Business Development
- Generate new leads through personal networks, referrals, digital platforms, field marketing, events, and other approved channels.
- Actively market and sell Brickstone Homes' properties and investment opportunities.
- Follow up consistently with prospects through calls, WhatsApp, email, and other approved communication channels.
- Conduct property presentations and arrange site inspections for prospective clients.
- Understand clients' property requirements, budgets, and investment objectives and recommend suitable properties.
- Convert qualified leads into sales and work toward assigned monthly and quarterly sales targets.
- Maintain professional relationships with existing and prospective clients.
- Identify new business opportunities and potential corporate, institutional, diaspora, and individual clients.
Lead Management & Reporting
- Accurately record all leads and prospect information in the company's CRM or approved reporting system.
- Maintain up-to-date records of follow-ups, client interests, appointments, site inspections, and sales progress.
- Submit required daily, weekly, and monthly sales reports.
- Provide regular updates on prospects, pending deals, challenges, and opportunities to the Head of Sales/Sales Manager.
- Ensure no qualified lead is left without appropriate follow-up.
Property & Product Knowledge
- Maintain strong knowledge of all Brickstone Homes projects, available plots, house types, prices, payment plans, locations, documentation, infrastructure, and available amenities.
- Stay informed about changes in pricing, promotions, inventory, and company policies.
- Communicate property information accurately and professionally without making unauthorized promises or representations.
Client Relationship Management
Build trust and long-term relationships with clients.
- Provide timely and professional responses to enquiries.
- Assist clients throughout the sales process, from initial enquiry through inspection, documentation, payment, and handover.
- Maintain appropriate confidentiality regarding client information and company business.
Content Creation & Brand Promotion
- Participate in property-related content creation at least once monthly, preferably twice monthly.
- Appear in short-form videos, property walkthroughs, educational videos, client-focused content, and other approved marketing materials.
- Assist the marketing/social-media team by providing ideas and topics based on common client questions and market trends.
- Promote Brickstone Homes' projects professionally across approved personal and company platforms.
- Ensure all content reflects the company's brand standards, values, and approved messaging.
- Obtain appropriate approval before publishing company-related content or making official representations on behalf of Brickstone Homes.
Team Collaboration
- Work closely with the Marketing, Customer Relations, Operations, and Business Development teams.
- Participate in sales meetings, training sessions, property inspections, exhibitions, activations, and company events.
- Share market feedback, client objections, competitor observations, and sales opportunities with management.
- Support other sales initiatives assigned by management.
Key Performance Indicators (KPIs)
Performance will be assessed based on:
- Monthly sales target achievement.
- Number and quality of new leads generated.
- Lead conversion rate.
- Number of client follow-ups completed.
- Number of property inspections/site visits arranged.
- Number of successful client conversions.
- Accuracy and timeliness of sales reports.
- CRM/data management compliance.
- Client satisfaction and relationship management.
- Participation in approved content creation at least once monthly, preferably twice monthly.
- Professional conduct and adherence to company policies.
Working Expectations
- The Sales Associate is expected to:
- Be proactive, target-driven, disciplined, and professional.
- Maintain punctuality and proper workplace conduct.
- Be available for reasonable client engagements, site inspections, and sales activities.
- Represent Brickstone Homes professionally at all times.
- Protect the reputation, confidential information, and commercial interests of the company.
- Demonstrate honesty and transparency in all dealings with clients and colleagues.
Educational Qualifications
- Bachelor's degree, HND, or OND in Estate Management, Business Administration, Marketing, Economics, Mass Communication, or a related field.
- Relevant professional certifications in sales, marketing, real estate, or customer relations will be an advantage.
Experience
- Minimum of 1–2 years' experience in sales, business development, real estate, banking, telecommunications, insurance, or a related customer-facing industry.
- Experience in real estate sales is an added advantage.
- Candidates with strong sales ability and demonstrable results may be considered even with limited real estate experience.
Required Skills & Competencies
- Strong communication and interpersonal skills.
- Excellent negotiation and persuasion skills.
- Strong customer service and relationship-management skills.
- Ability to generate and convert leads.
- Target-driven and commercially minded.
- Good knowledge of Abuja's real estate market is an advantage.
- Good presentation and public-speaking skills.
- Ability to use WhatsApp, email, social media, Microsoft Office/Google Workspace, and CRM or sales-reporting tools.
- Basic understanding of digital marketing and social-media platforms.
- Ability and confidence to participate in short-form video/content creation.
- Good organisational and follow-up skills.
- Ability to work independently and as part of a team.
- Professional appearance and conduct.
Personal Attributes
The successful candidate should be:
- Results-oriented.
- Confident and persuasive without being aggressive.
- Honest and trustworthy.
- Proactive and self-motivated.
- Customer-focused.
- Professional and presentable.
- Accountable and disciplined.
- Willing to learn and develop professionally.
- Comfortable working with sales targets and performance-based expectations.
As part of the role, every Sales Associate is expected to contribute to Brickstone Homes' marketing activities by participating in at least one approved content piece per month, with two content contributions per month being the preferred target.
Content may include:
- Property walkthrough videos.
- Short educational real estate videos.
- Project/location videos.
- Frequently Asked Questions (FAQ) videos.
- Investment tips.
- Client testimonials.
- Site-inspection content.
- Short promotional videos.
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