Regional Senior Marketing Manager - Arts, SSA at British Council

Role Context

• Marketing and Communications at the British Council is a strategic function which drives awareness, understanding and engagement with us across our diverse audiences
• We use insight, knowledge and analysis of our market and our customers to engage them with our work and our products and services in the most impactful and effective way.
• We lead the development of our brand and use our expertise to tell inspiring stories to enhance our global reputation, build lifelong relationships, engage our staff and demonstrate our impact.
• This role is a new role as part of Marketing and Communications Transformation programme. In line with the Global Recruitment policy, standard application and recruitment decisions will apply for this role.

Role Purpose

• To help drive the growth, reach, impact and reputation of the business by: supporting the delivery of a clear, consistent, innovative, effective and sustainable programme of marketing campaign management activity aligned to wider strategy

Main accountabilities but not limited to the following:

• The post holder will manage and evaluate consistent and replicable multi-channel marketing campaign plans for programme and sector activity.
• Ensure campaigns are commensurate with project prioritisation, scale and scope and are data-led, strategically aligned and sustainable.  
• Ensures the British Council brand and reputation are preserved and improved, particularly on partner platforms and channels.
• Provides expert advice, support and challenge on marketing to internal stakeholders.
• Ensures the successful impact and effectiveness of marketing activity through evidence and evaluation and makes recommendations for improvement based on key audience insights.
• Applies analytical approaches to identify and assess new opportunities for marketing activity.
• Ensures marketing strategy is aligned with the business areas and global marketing strategies.
• Makes appropriate links to issues across the broader organisation, to ensure that the development of marketing activity is based on informed business insight and joined-up thinking.
• Using agreed corporate systems and processes, where needed, plans and manages the budget for the relevant sector area.
• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks.
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise.
• Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and internal customer deliverables over a monthly to quarterly time horizon.

Essential Requirements
The successful candidate will need to possess the following requirements:

• A Degree in Marketing, Communications or relevant discipline, or demonstrable equivalent level of experience

Desirable Requirements:

• Postgraduate or Master's level Marketing or Business qualification
• Experience in a global organisation
• Experience in the cultural, education or charitable sectors
• Experience in content commissioning

Role Specific Knowledge and Experience:

• Experience in the cultural, education or charitable sectors
• Experienced in the design and delivery of marketing strategies and plans to support programmes/products
• Experience of conceiving and implementing multi-channel digital marketing campaigns, including paid activity
• Experience of engaging audiences across a variety of channels and platforms
• Experience of effective campaign evaluation
• Essential: Role holder must have pre-existing rights to live and work in the Country the role is based.