Regional Sales Manager (RSM) at Salpha Energy Limited

Job Summary

• As the Regional Sales Lead, under the supervision of the National Sales Manager (NSM) and the Chief Operating Officer (COO), you will be the company’s senior sales representative in the region and take accountability for overall business performance in the territory to achieve the company’s sales goals along defined metrics.
• Develop and execute the company’s business plan, including sales targets and forming strategic relationships with key customers, Partnerships, government, and other stakeholders.
• This role is central to driving performance across our sales networks, including dealership, MFIs, direct sales teams, and strategic partnerships.

Essential Duties and Responsibilities
Sales and Distribution:

• Accountable for overall sales/business performance in the region by ensuring that sales team targets are met.
• Assist sales officers in onboarding new partnership branches (LAPO &GROMMING), distributors, and dealers regularly to increase the company’s market share.
• Ensure products availability in all locations and outlets by monitoring inventories and ensuring prompt delivering.
• Maintain a hitch-free delivery to the customers and sales team across various locations/outlets and strive to resolve complaints within 24 hours if they arise.
• Monitor stock levels of dealers, distributors, and partners for prompt replenishment to avoid stock-outs.
• Carry out proper planning and coordination of all marketing events/promotions to create awareness, enhance sales volume and achieve desired results.
• Manage the company’s own retail outlets and manage a direct sales team to drive sales output within the region of coverage.
• Support of sell-out activities in specialized trade and dealer’s outlets. Monitoring and Supervision:
• Monitor and supervise the activities of all sales officers and Partnership sales officers.
• Analyse all sales reports and data by the sales officers to ascertain their authenticity, strength, and weaknesses.
• Work with the NSM and management to create and establish well researched processes, standard operations and policies in the sales department.

Planning and Strategy:

• Develop and execute the marketing and sales plan, including sales targets and form strategic relationships with key customers, and stakeholders.
• Lead development and implementation of the Trade Marketing strategies to achieve defined business growth and objectives across all sales channels.
• Develop and execute marketing initiatives to promote the company’s offerings to its target market.
• Use market research capabilities to plan for and implement an appropriate approach based on the understanding of the organizations target market and competitors.

Reporting:

• Ensure prompt submission of daily, weekly and monthly sales report by all Sales officers and incorporate same in the regional reports.
• Review each sales report submitted along defined metrics and advise management on best strategies and practices to ensure sales performance.
• Gather market intelligence and provide market insight to other Sales/Marketing teams and management to shape winning marketing programs and initiatives.

Management:

• Carry out daily, weekly, and monthly performance reviews of all sales team members in the region.
• Manage the company’s sales officers and the outlets (partnerships) to drive sales output.
• Motivate regional staff by leading by example, resolving conflicts, and driving business performance.

Other Essential Duties:

• Identify the training needs of the sales officers and ensure timely and routine training exercises.
• Work closely with the management to drives pricing activity of all products in line with current economic realities.
• Drives available marketing resources and uses those resources appropriately and as needed.
• Drive improvement of customer satisfaction and solves elevated customer issues in relation to product.
• Recommends marketing process changes that will improve Organizational Productivity.
• Represent and promote the company’s image in the industry and Region.
• Maintain a hitch-free delivery to the customers within the region and strive to resolve complaints within 24 hours if they arise.
• Develop work plans for sales officers and Customer Relations Officers to deliver product line results; provide guidance and direction on problems and issues; delegate work assignments considering employee skills and development needs.

Relevant Skill Sets Needed:

• Communication: Excellent written and oral communication skills are helpful for connecting with clients and sales subordinates across the region, especially regarding timely information and follow-up.
• Creativity: The ability to create innovative sales ideas to help the company grow its revenue and profits. Strong creativity skills needed to collaborate with the team as well as the management as a regional/state manager in the aspect of the company’s operations.
• Sales knowledge: Extensive understanding of sales funnels, processes, and functions.
• Team management: Expert ability to lead, motivate, and supervise a team to meet sales goals.
• Proactive: The ability to seedily address issues before they escalate to a crisis.
• Strategy: Strong strategic thinking and business planning capabilities

Personal Attributes:

• Highly results-driven and performance-oriented
• Strong leadership presence and executive maturity
• High integrity and professional discipline
• Strong problem-solving ability
• Ability to work under pressure and deliver results in competitive markets

Working Conditions:

• Your role requires frequent travel across all company regions and branch locations.
• Regular engagement with executive management and strategic partners.
• Ability to work in a high-performance and target-driven environment.

Authority Level:
As the Regional Sales Manager, you have the authority to:

• Execute regional sales plans and targets.
• Recommend branch sales restructuring where necessary.
• Work with the NSM to propose sales incentive programs.
• Lead negotiations on major regional sales contracts.
• Recommend hiring, promotion, and disciplinary actions within the sales team.