Regional Sales Manager, North at Givanas Group of Companies

Job Summary

• The Regional Sales Manager is responsible for overseeing all sales operations and distributor management across the Northern region.
• The ideal candidate will drive volume growth, expand market share, manage sales teams, and maintain strong relationships with key distributors and wholesalers.
• This role requires a results-driven individual who understands the dynamics of soap and detergent distribution within open/general trade markets.

Key Responsibilities

• Develop and implement regional sales strategies to meet and exceed volume and revenue targets.
• Supervise, train, and monitor the performance of Area Sales Managers, Sales Officers, and Field Merchandisers in the region.
• Drive numeric and weighted distribution through effective route-to-market execution.
• Lead market penetration and competitive mapping to identify new growth opportunities.
• Manage relationships with major distributors and ensure efficient stock movement and credit control.
• Monitor daily, weekly, and monthly sales activities, ensuring proper reporting from the field.
• Prepare and manage the regional budget, including sales forecasting and territory planning.
• Ensure optimal product visibility and merchandising execution in all outlets.
• Conduct regular market visits and trade audits to assess retail execution and competitor activities.
• Collaborate with Trade Marketing and Supply Chain to ensure regional alignment on execution plans and product availability.
• Support recruitment, onboarding, and continuous development of regional sales personnel.

Qualifications

• BSc Degree / HND in Marketing, Business Administration, or related field.
• Minimum of 7 - 10 years experience in FMCG sales, with at least 3 years in a regional leadership role.
• Strong experience in managing general trade and distributor-driven sales operations in Northern Nigeria.
• Proven track record of delivering volume growth and market share targets.
• Proficiency in MS Excel and familiarity with ERP systems (e.g., SAP Business One) is an advantage.
• Willingness to travel extensively across assigned territories.

Key Competencies:

• Strategic Sales Planning
• Distributor Management
• Team Leadership
• Market Penetration
• Negotiation & Communication
• Target-Driven Execution
• Trade Marketing Knowledge
• Data-Driven Decision Making