Regional Sales Manager at Johnvents Foods Limited

Key Responsibilities
Sales Strategy & Execution:

• Develop and implement effective sales strategies to achieve sales targets for chocolate drinks, chocolate bars, 3-in-1 ready-to-drink beverages, vegetable oil, and seasoning cubes/powders within the South-Eastern region of Nigeria.
• Conduct market analysis to identify sales opportunities, track competitor activities, and adopt sales tactics to maximize sales growth in the South-Eastern region.
• Monitor and review sales performance, adjusting strategies to meet region-specific goals and objectives.

Team Leadership & Development:

• Manage, coach, and mentor the regional sales team, ensuring they are equipped with the necessary skills and knowledge to meet sales targets.
• Set clear performance objectives and provide continuous feedback to ensure the team remains motivated and focused.
• Conduct regular training sessions to enhance the team’s product knowledge and sales capabilities.

Customer Relationship Management:

• Build and maintain strong relationships with key customers, distributors, and wholesalers in the South-Eastern region of Nigeria.
• Ensure effective communication with customers regarding product promotions, pricing strategies, and service delivery.
• Identify and address customer concerns, providing solutions to ensure customer satisfaction and loyalty.

Market Intelligence & Reporting:

• Gather and analyze market intelligence to identify growth opportunities and threats in the South-Eastern Nigerian market.
• Prepare detailed sales reports and forecasts for regional performance, sharing insights with senior management to guide decision-making.
• Identify new business opportunities and drive the expansion of product lines across the South-Eastern region.

Sales Target Management & Reporting:

• Ensure sales targets for all assigned products are met or exceeded in the South-Eastern region.
• Regularly report on sales performance, market trends, and team progress against targets, focusing on the South-Eastern Nigerian market dynamics.
• Promotions & Product Launches
• Work closely with marketing teams to plan and execute product launches, promotions, and events in South-Eastern Nigeria to drive sales.
• Ensure regional teams are aligned with promotional campaigns and implement them effectively to increase market share and brand visibility.

Distribution & Supply Chain Management:

• Coordinate with logistics and distribution teams to ensure products are delivered on time and inventory levels meet market demand.
• Monitor stock levels at regional warehouses, ensuring timely replenishment to avoid stockouts.

Qualifications & Skills

• Education: A bachelor’s degree in business administration, Marketing, or any related field. An MBA is an added advantage.
• Experience: 7-10 years of sales experience in the FMCG sector, with a proven track record in managing regional sales teams and driving sales growth in South-Eastern Nigeria.
• Product Knowledge: Strong understanding of FMCG products, particularly beverages (chocolate drinks, ready-to-drink), food products (chocolate bars, seasoning cubes/powders), and edible oils.
• Leadership: Proven ability to lead and motivate a sales team to achieve high performance in South-Eastern Nigeria.
• Communication: Excellent verbal and written communication skills. Proficiency in English and knowledge of local languages (e.g., Igbo, Pidgin) is a plus.
• Analytical Skills: Strong analytical and problem-solving skills, with the ability to gather and interpret sales data.
• Customer Focus: Strong customer orientation, with the ability to build and sustain strong customer relationships across the South-Eastern region.
• Technology: Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word), CRM software, and sales reporting tools.
• Driving License: A valid driver’s license and willingness to travel extensively within Southern Nigeria.

Key Attributes:

• Results-driven with a strong focus on achieving sales targets across the South-Eastern region.
• High level of initiative and self-motivation to explore and expand business opportunities.
• Ability to work under pressure and manage multiple tasks in a fast-paced environment.
• Strong negotiation and influencing skills.
• Passionate about FMCG products and market development in Southern Nigeria.