Product Marketing Specialist at CrandTechnologies

About

CrandTechnologies is a fintech startup with a really interesting project in the pipeline.

Job Description

• Develop, implement, and track marketing programs such as email, social media, or digital campaigns, and events

• Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives

• Analyze and report on the performance and efficiency of campaigns

• Conduct market research and analyze trends to identify new marketing opportunities

• Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.

• Write, proofread, and edit creative and technical content across different mediums.

• Work with external agencies and vendors to execute marketing programs.

• Working with designers to develop new product lines based on consumer trends and market research

• Conducting research on consumer buying habits and preferences to identify potential markets for new products or services

• Creating detailed reports on product performance metrics such as sales volume and profit margins

• Developing marketing strategies for new product launches, including pricing models, distribution channels, and anticipated demand for the product

• Planning events such as trade shows or convention to showcase new products or services

• Monitoring competitors’ products and marketing efforts in order to identify opportunities for product improvement

Preferred Experience

• 3 years Proven experience as a Product Marketing Specialists

• Proven experience in Ad campaign management.

• Experience in market analysis

• Familiar with product marketing tactics (e.g. integrated marketing campaigns)

• Working knowledge of web analytics tools (Google Analytics, WebTrends)

• Excellent communication skills.

• Articulate and able to perform demonstrations that engage and inspire.

• Deadline-driven, and willing to work after hours.

• A strong growth mindset.

• Understanding of search engine algorithms and ranking methods

• Knowledge of keyword research and data mining tools

• Able to complete competitive analysis of other companies within the industry

• Comfortable analyzing high volumes of data on a daily basis

• Experience with other aspects of marketing, such as sales customer growth and promotion.

Additional Information

• Contract Type: Full-Time

• Location: Lagos

• Education Level: Bachelor's Degree

• Experience: > 3 years

• Possible full remote

• Salary: between 300$ and 500$ / month