Product Marketing Manager (Technical) at Pharmarun

Job Description

• Pharmarun is seeking a Go to market marketing strategist to join its Marketing Team. In this role, you will be responsible for Developing product marketing strategies (pricing, advertising, product launching), Crafting compelling messages across marketing channels (landing pages, ad campaigns), and Implementing online and offline marketing strategies as we work to become the leading Healthtech for medication and health management.
• We’re looking for a marketer who is a self-starter, and able to properly position pharmarun in a clear and attractive way.
• This role will work directly with the Business, Products & Marketing team and reports to the Chief Products Officer.

Duties and Responsibilities

As a Product Marketing Manager at Pharmarun, your main duties will include:

• Develop and execute marketing campaigns for each product, using a combination of online and offline marketing channels.
• Identify key features in products that will appeal to customers and work with the product team to prioritize these features in the product roadmap.
• Analyze product performance and present weekly reports to the team, using data to identify areas for improvement and opportunities for growth.
• Collaborate with the marketing department to develop messaging and positioning for each product, based on customer insights and market trends.
• Conduct market research to uncover customer and market insights that influence the product roadmap.
• Develop consumer-based marketing and branding strategies, as well as analyzing existing marketing strategies to identify new opportunities for growth.
• Work with team to create marketing literature for company brochures and press releases to ensure consistency in messaging and branding.
• Establish targeted customer and industry partnership networks to expand our reach and brand awareness.