Product Marketing Manager at Pharmarun

Job Description:

• We are seeking a highly motivated and experienced Product Marketing Manager to join our team.
• As the Marketing Manager, you will play a pivotal role in developing and executing innovative marketing strategies for the Pharmarun brand, products and services.
• You will collaborate with a talented cross-functional team to drive product awareness,engagement, and growth.

Key Responsibilities:

• Market Analysis: Conduct market research and analysis to identify opportunities, trends, and competitive landscape in the pharmaceutical supply chain sector.
• Product Positioning: Develop and refine product positioning and messaging that resonates with target audiences.
• Go-to-Market Strategy: Create and execute go-to-market strategies for new product launches and updates.
• Content Development: Collaborate with content creators to develop compelling marketing materials, including presentations, collateral, and digital content.
• Campaign Management: Plan and execute marketing campaigns across various channels, including digital, social media, and traditional marketing.
• Cross-Functional Collaboration: Work closely with sales, product development, and customer support teams to ensure alignment and success.
• Customer Insights: Gather and leverage customer insights to enhance product features and user experience.
• Analytics and Reporting: Monitor and analyze marketing performance metrics, making data-driven decisions to optimize strategies.

Qualifications:

• Bachelor's degree in Marketing, Business or Proven experience in product marketing and community penetration.
• Strong analytical skills and ability to interpret data to drive decisions using Google analytics, metabase, Trello, Meta amongst others.
• Excellent communication and presentation skills.
• Creative thinker with a passion for innovation.
• Online and offline marketing
• Growth mindset
• Community-led marketing approach