Product Marketing Manager at Intelligent Innovations Limited

Skillpaddy is an EdTech product of Intelligent Innovations Limited, a Technology company with interests in the Fintech and Edtech space. Skillpaddy seeks to provide a virtual learning platform to empower the next generation of Nigerians with the relevant skill for a changing and dynamic world.

As the Product marketing manager, Skillpaddy, you will be responsible for growing the Skillpaddy product from early stage to growth phase. Critical to this role are; the ability to grow a virtual platform by acquiring top 
notch tutors and building community of users.

You will work with key stakeholders, including sponsors, partners, content owners, vendors, artists, creative directors and individuals to create rich and marketable content for the purpose of growing the value proposition of the platform.

Key Responsibilities

•  Translate the vision for Skillpaddy into viable and marketable digital content platforms 
• Collaborate with other teams to deliver an effective content marketing strategy that meets the business’ financial objectives
• Draw up budgets and manage projects within assigned budgets
• Drive the design and development of digital content platforms, ensuring that they deliver great user design and experience 
• Take responsibility for all content marketing initiatives to drive traffic, engagement and leads that result in sales and customer retention
• Take responsibility for identifying potential partners and/or sponsors, engaging them and building lasting and mutually beneficial relationships with them 
• Prepare presentations for prospective vendors, content owners, partners, investors and/or sponsors
• Manage the project(s) from development through to launch
• Work with responsible parties to design, create and manage promotions, events, and campaigns targeting at creating awareness 
• and growing the platform(s)
• Work with required teams to drive financial objectives and ensure customer satisfaction
• Build culture of creativity and innovation
• Measure results of content marketing activities and and use information to make better marketing decisions
• Compile Management status reports identifying growth opportunities
• Provide report on industry leaders and category leaders
• Assist with hiring, development and management of the team
• Take responsibility for ensuring that all SLAs are adequately enforced.

Qualification and Experience

• Previous experience in Media or Entertainment with ability to work with set targets (minimum 5 years experience preferable)
• Degree in related discipline, preferably – Marketing or Public Relations
• Previous Product Development/Product Management experience 
• (up to 5 years) would be an added advantage
• Experience in Marketing and Sales is an added advantage
• Experience working within a startup or other high pressure environments. 
• Experience creating a digital platform(s) and growing a social  audience
• Track record in various aspects of delivering marketing value i.e. PR,  Brand Management, Launches, Digital, Mobile, Traditional
• Technology background is advantageous
• Understanding of social media and best content marketing channels
• Understanding of SEO, content, development, acquisition, 
• distribution and management
• Excellent understanding of customer experience management.
• Influence and/or Experience in Media and/or Entertainment spaces
• Large social and professional network