Product Marketing Manager at ETAP Digital Limited

Your responsibilities will include:

• Developing product messaging that differentiates the ETAP platform and proposition from others in the market.
• Establishing go-to-market strategies for our product (target customer segments and use cases, monetization, pricing, positioning, value proposition, partner prioritization).
• Helping to define the content strategy and create compelling content (presentations, blogs, case studies, ebooks, website copy, etc.) that highlight our product value
• Studying ETAP products to have deep knowledge in order to smoothly execute the marketing process.
• Creating marketing plans and campaigns for ETAP products to attract new customers.
• Developing and implementing promotional activities such as platform releases/updates, technical webinars, and platform update launches.
• Developing and implementing online media campaigns to target key audiences, and measure success in achieving them, including integrating social media and other audience engagement tools where relevant.
• Support the planning, implementation, and monitoring of appropriate digital media and social media analytics and media strategies to promote effective online communications and engagement.
• Ensuring marketing programs have the appropriate level of supporting materials such as messaging, pricing, offers, distribution channel support, and KPIs.
• Providing product guidance and direction based on sales successes, customer feedback, and evolving market trends to key stakeholders.

Skills required:

• You have a genuine interest in and curiosity about ETAP and consumer insurance in general.
• You have to enjoy working as a team to solve problems collaboratively.
• You have 3+ years as a Product Marketing Manager in a Tech Startup.
• You have attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• You have experience initiating and driving a range of GTM programs, including webinars, trade shows, social media, content marketing, etc.
• You have excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• You are both an initiator and a pusher. Has the urge and ability to make things happen and to solve practical problems in a dynamic environment.
• You have the ability to handle a number of concurrent activities with strong organizational skills and attention to detail.