Product Marketing Instructor at AltSchool Africa

Job Role
As an instructor, you will play a pivotal role in the educational journey of our learners by providing comprehensive support and guidance. Your core duties will include:

• Live Classes: Instructors are required to hold live classes weekly, scheduled in the evenings, to facilitate interactive learning experiences and engage with students in real-time.
• Student/Slack Support: Offer learning-related assistance and support to students via Slack and other communication platforms.
• Office Hours: Conduct regular office hours to provide academic support and address learners' questions and concerns.
• Assessment: Develop assessment questions, grade learners' work, and provide constructive feedback to help them improve.
• Curriculum Review Committee: Participate in periodic efforts to review and improve the curriculum for your area of specialization.

Skills and Qualifications

• You have at least 4 years of industry experience with product marketing.
• You are eager to shape the skills, minds, and trajectories of the newest generation of product marketers.
• You are the person that your learners see as a career mentor and can easily reach out to when they need help. 
• You have fluency in the following topics: Google Analytics, Google AdWords, current social media outlets, paid social media advertising, customer segmentation targeting and tracking, community management, and email marketing.

Preferred:

• Experience teaching remotely and use of requisite tools (i.e., video conferencing, messaging, etc.).
• Backgrounds in adult learning, pedagogy, and curriculum development.

Core Technical Skills
Proficiency in Marketing Tools:

• Expertise with CRM software like HubSpot, Salesforce, or similar platforms for managing customer relationships and tracking marketing efforts.
• Advanced experience with SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs for optimizing search engine visibility.

Digital Marketing Mastery:

• Extensive knowledge of digital marketing channels, including social media, email marketing, PPC, and content marketing, with a proven track record of successful campaigns.
• High proficiency in using and optimizing advertising platforms like Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising platforms.

Market Research and Analysis:

• Extensive experience with both qualitative and quantitative market research techniques and tools for gathering deep consumer insights.
• Strong analytical skills to interpret market trends, competitive landscape, and consumer behavior, and translate them into actionable marketing strategies.

Content Creation and Management:

• Advanced skills in content marketing strategies, including developing high-quality content for various platforms.
• Proficiency in using CMS platforms like WordPress, as well as content management tools for planning and executing content strategies.

Product Marketing Strategies:

• In-depth understanding of product lifecycle management, from market research and product development to launch and post-launch analysis.
• Proven ability to develop and execute go-to-market strategies, positioning, and messaging that resonate with target audiences.

Soft Skills:

• Communication: Ability to clearly articulate complex marketing concepts and strategies to learners with diverse backgrounds.
• Curriculum Design: Experience in creating comprehensive course outlines and detailed teaching materials for maximum engagement and learning.
• Pedagogical Skills: Knowledge of virtual teaching methodologies and tools, 
• Teamwork: Proven ability to collaborate effectively with cross-functional teams.
• Adaptability: Ragerness to continuously update the curriculum and teaching methods.

Specialized Skills:

• Growth Hacking: Deep understanding of growth hacking techniques and metrics for driving rapid user acquisition, engagement, and retention.
• Data-Driven Marketing: Advanced experience in leveraging data analytics to inform and optimize marketing strategies, measure campaign effectiveness, and drive continuous improvement.
• B2B and B2C Marketing: Thorough understanding of both B2B and B2C marketing strategies, with the ability to teach the specific nuances and approaches required for each.

Industry-Specific Knowledge:

• Specialized knowledge and experience in marketing within specific sectors like technology, healthcare, finance, or other relevant industries, providing contextual learning for students.